Field marketing is one of the only channels an algorithm can't fake. So what happens to it when AI takes over everything else?

Kayla Drake has spent 13 years running events for IBM, Autodesk, Udemy, Apollo.io, and StackAdapt. She thinks about this differently than most.

In this episode, we talk about how to design an executive dinner for 20 people, what to do when 75% of the room is introverted, where AI actually helps a field marketer versus where it gets in the way, why event tech tools cost $100K and still don't talk to each other, how to handle it when your event is falling apart in real time, what makes people trust a brand in a physical room, and what Kayla is quietly building on the side.

Kayla Drake is a LinkedIn Top Voice in field marketing, a founding member of the Planwell Collective, and one of the most respected voices in B2B event marketing.

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Read my paper: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6436240

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tags: agentic AI, B2B customer journey, AEO, Answer Engine Optimization, Future of marketing, full-stack marketing, marketing podcast, anusha ramesh kannan, b2b marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, ai in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, b2b content, growth marketing, context switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, ai content strategy, marketing automation