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The Marketing Rundown

The Marketing Rundown

Di: Jerome Manuel
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AI-generated podcast covering the daily and weekly marketing news, strategies and actionable items.

The Marketing Rundown
Economia Marketing Marketing e vendite
  • YouTube Metadata, ChatGPT Ad Returns, And Misfiled Conversions
    Nov 10 2026

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    A small vendor test from Peec AI found that refreshing descriptions and adding timestamps on 15 of about 60 YouTube videos coincided with a sharp rise in AI retrievals — though the study can’t isolate which edit did it. Also: a study still under peer review comparing ChatGPT and Google Search ads across 1,898 ecommerce sites, a Google Ads bug that can credit offline conversions to the wrong account, holiday creative tools in Asset Studio, and Google’s expanded AI-disclosure labels.

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    22 min
  • ChatGPT Ads Retires Bid Caps, Amazon Surcharge Claims Unsealed
    Nov 9 2026

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    OpenAI is retiring Max Bid and Max CPC in ChatGPT Ads: Target CPA and Target CPC reach new campaigns November 9, and the old caps retire January 1. Also, a newly unsealed FTC filing alleges Amazon charged hidden Sponsored Products surcharges — allegations, not findings. Plus Meta's Marketing API v27 turns device expansion and Product showcase on by default, Google opens AI Mode checkout in Canada, X takes Lead Gen Ads global, and one retailer's infographic test.

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    26 min
  • Adobe: AI Traffic Out-Earned Non-AI By 83% Per Visit
    Nov 6 2026

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    Adobe’s analysis of over a trillion U.S. retail site visits found AI-referred traffic generated 83% higher revenue per visit than non-AI traffic in September 2026. Then: how JPMorgan Chase, Bank of America and Walmart each treat AI shopping agents differently, per No Hacks; an Ahrefs study of 10,000 brands in which Reddit mentions correlated most with AI visibility; and a survey where “team of agents” framing lifted purchase intent. Plus ChatGPT’s search scale, B2B blogging benchmarks and video ad traits.

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    11 min
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