Episodi

  • #192: AI Answers - Responsible AI Adoption, Agency Transformation, Rethinking Workflows, Data Privacy, & Leadership in the Age of AI Agents
    Jan 22 2026
    No business school prepared leaders for managing humans alongside autonomous AI agents. In this AI Answers episode, Paul Roetzer and Cathy McPhillips break down the immediate strategic shifts required for 2026. They explore where marketing agencies can use AI in a post-billable-hour world, the rise of the AI Output Verification manager, and why LLM’s "alien technology" requires a new approach to risk. Plus: Practical advice on building custom GPTs and knowing when not to automate. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:03:38 — Question #1: AI Leverage for Marketing Agencies 00:07:44 — Question #2: The "Alien" Nature of LLMs 00:10:06 —Question #3: Responsible AI Mistakes to Avoid 00:13:07 — Question #4: Evaluating AI Platforms 00:16:32 — Question #5: Platform Consolidation 00:18:32 — Question #6: Building Internal Systems vs. Third-Party Tools 00:20:09 — Question #7: Data Privacy Concerns 00:23:09 — Question #8: Signaling Trust & Authenticity 00:25:47 — Question #9: Reinventing Workflows & Org Charts 00:30:50 — Question #10: How to Start Building AI Assistants 00:33:34 — Question #11: What You Should Never Automate 00:36:12 — Question #12: Scaling AI Too Fast 00:38:36 — Question #13: New Leadership Skills 00:41:42 — Question #14: AI Output Verification 00:45:29 — Bonus: AI Book Recommendations This episode is brought to you by Google Cloud: Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/ Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
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    50 min
  • #191: Ads in ChatGPT, Claude Cowork, Elon Musk vs. OpenAI, Personal Intelligence from Gemini & Real-World AI Use Cases
    Jan 20 2026
    OpenAI turns to ads, while Anthropic puts an agent on your desktop. In Episode 191, Paul Roetzer and Mike Kaput analyze the arrival of "Claude Cowork," an autonomous agent that could replace entry-level tasks, and OpenAI’s decision to begin testing ads in ChatGPT. We also cover the explosive Elon Musk vs. OpenAI lawsuit, Apple’s choice to use Google Gemini for the next-generation Siri, and OpenAI’s rumored "AirPods killer" hardware. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:04:44 — AI Pulse 00:08:18 — OpenAI Begins Rolling Out Ads in ChatGPT 00:26:07 — Claude Cowork 00:37:08 — Elon Musk vs. OpenAI Goes Nuclear 00:49:49 — Elon Musk Walks Back Grok Undressing Capability After Backlash 00:53:43 — OpenAI’s Real-World Growth Data 00:56:43 — Personal Intelligence from Gemini 01:02:46 — Apple Picks Google for Siri Upgrade 01:05:31 — OpenAI’s AI Device May Try to Kill AirPods 01:08:54 — This Week’s AI-Native Chronicles 01:17:06 — Drama at Thinking Machines Lab 01:19:15 — Deepfakes Hit a Stunning New Level of Realism Today’s episode is also brought to you by our AI for Agencies Summit, a virtual event taking place from 12pm - 5pm ET on Thursday, February 12. The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiforagencies.com Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
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    1 ora e 25 min
  • #190: ChatGPT Health, Audience Reactions to AGI, Claude Code Use Cases, xAI Raises $20B & Big Gmail AI Updates
    Jan 13 2026
    Is the AI "tipping point" already here? Paul Roetzer and Mike Kaput jump into ChatGPT Health, Claude Code, and why we don't need AGI to transform work. We also break down how AI is reshaping healthcare, the $20B xAI funding round, and real-world use cases for building apps in minutes with Lovable. Plus, a look at Google Gemini’s Gmail updates and the dark side of Grok’s latest image tools. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:04:46 — AI Pulse 00:07:05 — ChatGPT Health 00:21:01 — Audience Reactions to Episode 189 00:29:33 — Real World AI Use Cases for Lovable, Claude Code, and More 00:51:12 — xAI Raises $20B Series E 00:56:28 — Anthropic Is Raising $10 Billion 00:59:09 — Google DeepMind and Boston Dynamics Partner on Humanoid Robots 01:05:10 — Google Makes Big AI Updates to Gmail 01:08:11 — Similarweb Global AI Tracker Report 01:10:41— xAI Draws Fire for AI That “Digitally Undresses” People Today’s episode is brought to you by our AI for Agencies Summit, a virtual event taking place from 12pm - 5pm ET on Thursday, February 12. The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation. To register, go to www.aiforagencies.com Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
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    1 ora e 16 min
  • #189: Is Claude AGI?, AI Change Management, Nvidia-Groq Deal, Meta Acquires Manus, Yann LeCun Speaks Out & OpenAI Preps AI Device
    Jan 6 2026
    A Google principal engineer claims Claude Opus 4.5 completed a year's worth of work in a single hour. Now, the industry is grappling with a sudden, massive leap in coding capabilities that has experts warning that everything is about to change. In this week’s episode, Paul Roetzer and Mike Kaput dissect the signals that we may have entered the "singularity." They explore the fallout from Yann LeCun’s scorched-earth exit from Meta (including claims of "fudged" benchmarks), Sal Khan’s "1% Solution" for job displacement, and NVIDIA’s strategic acquisition of Groq talent. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:04:14 — AI Pulse 00:05:41 — How Close Are We to AGI? 00:31:48 — AI Change Management 00:38:18 — OpenAI Is Hiring a “Head of Preparedness” 00:41:59 — Khan Academy Creator Calls for Job Displacement Fund 00:47:30 — Jevons Paradox in AI 00:55:20 — The Rise of Vibe Revenue 00:57:57 — Salesforce Says Trust in LLMs Is Declining 01:03:25 — Nvidia Does Landmark Deal with Groq 01:06:21 — Meta Acquires Manus 01:08:34 — Yann LeCun Speaks Out 01:14:14 — OpenAI Preps for Largely Audio-Based AI Device 01:17:39— AI Predictions for 2026 01:20:35 — OpenAI Releases Prompt Packs for ChatGPT This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off an individual purchase or a membership by using code POD100 at academy.smarterx.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
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    1 ora e 24 min
  • #188: AI Trends for 2026, Google DeepMind AI Predictions, Gemini 3 Flash, AI World Models & Are AI Job Losses Overblown?
    Dec 23 2025
    Is 2026 the year society finally pushes back against artificial intelligence? In this year's final episode, Paul Roetzer and Mike Kaput explore the immediate future of AGI, analyzing Demis Hassabis’s warning of a shift ten times larger than the Industrial Revolution and Shane Legg’s prediction of human-level intelligence by 2028. The hosts break down critical developments, including Google’s Gemini 3 Flash, OpenAI’s staggering valuation talks, and the rise of world models that simulate physical reality. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:03:27 — AI Pulse 00:07:05 — AI Trends to Watch in 2026 00:31:59 — Demis Hassabis on the Future of Intelligence 00:42:35 — DeepMind Co-Founder on the Arrival of AGI 00:47:53 — Are AI Job Fears Overblown? 00:56:05 — Gemini 3 Flash 00:59:38 — OpenAI Eyes Billions in Fresh Funding 01:02:19 — OpenAI Releases New ChatGPT Images 01:04:18 — Karen Hao Issues AI Book Correction 01:08:18 — AI Keeps Getting Political (Roundup) 01:12:51 — AI World Models 01:17:31 — US Government Launches Tech Force This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off an individual purchase or a membership by using code POD100 at academy.smarterx.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
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    1 ora e 21 min
  • #187: AI Answers - Overcoming AI Stigma, Vibe Coding, Redefining Productivity, Building AI-Native Companies, and Finding Trusted Sources
    Dec 18 2025
    As we close out the year, this AI Answers episode offers a reflective look at how organizations are actually navigating AI adoption. Cathy McPhillips and Paul Roetzer take a step back from tools and headlines to talk about the human side of AI: leadership behavior, workplace culture, and how long-held ideas about productivity and value are being quietly challenged as AI becomes part of everyday work. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:05 — What responsibility do leaders have to confront the fear of AI head-on? 00:05:53 — Is there value in intentionally keeping some work, not just for fact-checking or “human-in-the-loop” oversight, but as a form of cognitive reset? 00:09:18 — Should productivity still be the primary measure of an employee’s value? 00:012:13 — What are behaviors executives should model to make AI use feel safe, normal, and expected across teams? 00:17:16 — What are the clearest structural signs an organization is talking about AI transformation while actively resisting it? 00:20:47 — Why do so many organizations default to treating AI as an IT initiative? 00:22:17 — What is vibe coding? 00:23:47 — If you could go back to the very first AI Show episode and correct one major prediction or assumption you had about AI, what would it be and why? 00:28:04 — What is one listener question that fundamentally changed how you think about AI? 00:30:43 — What has been the most personally challenging part of leading conversations about AI’s impact on jobs, identity, and the future? 00:35:48 — Where do you think most companies actually over-invested in AI? 00:39:53 — What is one thing you would refuse to automate, no matter how good the tech gets, and why? 00:43:04 — What is your measure for adding a podcast or other medium to your trusted resources? 00:45:03 — How can listeners think about simplifying how they’re thinking about, piloting, and scaling AI? This episode is brought to you by Google Cloud: Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/ Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
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    49 min
  • #186: GPT-5.2, Disney-OpenAI Deal, New Trump AI Executive Order, OpenAI State of Enterprise AI Report, Teen AI Usage & Data Centers in Space
    Dec 16 2025
    A billion-dollar check from Disney. A federal crackdown on state AI laws. And a new model from OpenAI that beats human experts 71% of the time. In Episode 186, Paul and Mike unpack the release of GPT-5.2, Disney’s strategic pivot to license its IP for Sora, and President Trump’s executive order designed to accelerate "American AI dominance" at all costs. Plus: Is the future of data centers in space? Why is Microsoft Copilot struggling in the enterprise? And a look at Time’s "Architects of AI." Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:03:46 — AI Pulse 00:06:27 — GPT-5.2 and OpenAI Turns 10 00:22:43 — Disney-OpenAI Deal 00:32:41 — Trump Executive Order to Override State AI Laws 00:44:17 — OpenAI State of Enterprise AI Report 00:53:03 — Google Cloud ROI of AI Reports 00:56:14 — Microsoft Lowers AI Sales Expectations 01:02:14 — TIME Person of the Year: The “Architects” of AI 01:06:08 — The Economics of AI and Data Centers in Space 01:14:31 — Shopify SimGym 01:18:37 — Research on Teen AI Usage 01:21:11 — OpenAI Certifications This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off an individual purchase or a membership by using code POD100 at academy.smarterx.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
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    1 ora e 25 min
  • #185: AI Answers - Getting Started with AI, Core AI Concepts, In-Demand AI Jobs, Data Cleanliness & AI Fact-Checking
    Dec 11 2025
    What happens when AI stops being a tool and starts reshaping every task inside your company? In this AI Answers episode, Paul Roetzer and Cathy McPhillips go through audience questions on where AI jobs are really heading, how agents and “AI ops” are emerging, and what to expect as reasoning models accelerate into 2026. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:03:55 — What AI Positions are in demand for professionals who are not coders? How can skill sets be presented to hiring managers? 00:08:49 — What are the top AI concepts that organizational communicators need to know? 00:10:56 — What should I focus on in AI? 00:13:21 — What do you think would be a good area to focus on as someone trying to break into the AI industry? 00:16:15 — Would you recommend prioritizing 'Generative' use cases or 'Predictive' use cases to achieve the quickest win? 00:18:45 — What’s the most innovative way to get started? Do we need a certain level of data hygiene first, or can AI help clean and organize the data as we go? 00:23:55 — Can you talk about what to be aware of and best practices for sourcing use cases? 00:28:25 — What is the best way to introduce AI tools to a technical/industrial workforce without causing 'replacement fear'? 00:30:47 — What would you say to people who are trying to move beyond the mechanical use of AI and actually trust the technology enough to use it in meaningful ways? 00:34:20 — How do you see AI-driven search tools impacting traditional search engines? 00:36:43 — As generative AI matures, what’s the next significant shift? 00:41:04 — Do companies understand AI well enough before reducing their human workforce? 00:45:51 — What are the main factors that could slow down the advancements of AI? 00:49:11 — As AI systems move toward recursive self-improvement, what guardrails are needed to ensure they aren’t learning from a distorted or incomplete view of the world? This episode is brought to you by Google Cloud: Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/ Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
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    56 min