Are you an entrepreneur looking to scale your business using a book? In this episode, I sit down with Steve Booth, the powerhouse behind Genius Publishing Studio, to pull back the curtain on effective book marketing and high-impact writing.We dive deep into why a book is the ultimate "qualifying tool" for your business and how to move away from the "cold outreach grind" by becoming an established authority in your niche. Steve shares his 28+ years of experience in editing, design, and publishing to show you how to turn your expertise into a lead-generating machine.In this episode, you’ll learn:The ROI of a Book: Why writing a book is about more than just sales, it's about qualifying your ideal clients.Effective Book Marketing: How to reach a broader audience without losing your authentic voice.Quality Over Volume: Why professional editing and design are non-negotiable for entrepreneurs.The "Genius" Approach: How to use your writing to educate prospects before you ever hop on a discovery call.Connect with Steve Booth:Website: https://geniuspubstudio.substack.com/about

Are you tired of potential clients "ghosting" your funnels? Most entrepreneurs focus on adding more information, but the secret to high conversion isn't more data—it’s less friction.In this week’s Office Hours, we dive deep into the 5 Friction Killers. These are the exact shifts you need to make in your marketing systems to move a prospect from "just looking" to "ready to buy" without the digital exhaustion.What You’ll Learn:In this replay, we break down the Warm Marketing System approach to lead magnets and landing pages:- One Action Only: Why offering "next steps" too early kills your conversion.-Shrink the Commitment: The "Coffee Test"—would someone do this while waiting for a latte?-Remove the Login Wall: Why email gates are friction and how to deliver value before you ask for the click.-Orientation Over Information: Helping your avatar locate themselves in the problem rather than giving them a textbook.-The ONE Clear Next Step: How to avoid the "Calendar Ambush" and lead them to the natural next phase.Every week, I host a live session for entrepreneurs to audit their marketing, simplify their systems, and build "warm" journeys that respect the customer’s time and intelligence.Subscribe to the channel to catch the next live session by going to www.LiveLocalWarmMarketing.com and using the code AlwaysWinning at checkout for a heavy discount on the first month.

If your business vanished tomorrow, could you rebuild it from your systems alone?In this episode, I sit down with Rachel Minion, founder of Rockstarr & Moon Marketing, to break down how she designs marketing systems that run even when you’re not posting, pitching, or panicking.We talk about how to turn chaos into structure, effort into repeatable growth, and ideas into processes that actually compound instead of burn you out.You’ll learn:🔥 How to build a momentum engine instead of chasing tactics🔥 The difference between working in your business and building the system behind it🔥 Why clarity beats hustle when it comes to sustainable growth📌 Connect with Rachel👉 https://rachelminion.com/👉 https://www.linkedin.com/in/rachelminion/And if you’re ready to stop chasing cold leads and start building real community connections, check out:👉 www.LiveLocalWarmMarketing.com