Live Local Marketing: Steven Booth, Build Your Book
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Live Local Marketing: Steven Booth, Build Your Book
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Are you an entrepreneur looking to scale your business using a book? In this episode, I sit down with Steve Booth, the powerhouse behind Genius Publishing Studio, to pull back the curtain on effective book marketing and high-impact writing.We dive deep into why a book is the ultimate "qualifying tool" for your business and how to move away from the "cold outreach grind" by becoming an established authority in your niche. Steve shares his 28+ years of experience in editing, design, and publishing to show you how to turn your expertise into a lead-generating machine.In this episode, you’ll learn:The ROI of a Book: Why writing a book is about more than just sales, it's about qualifying your ideal clients.Effective Book Marketing: How to reach a broader audience without losing your authentic voice.Quality Over Volume: Why professional editing and design are non-negotiable for entrepreneurs.The "Genius" Approach: How to use your writing to educate prospects before you ever hop on a discovery call.Connect with Steve Booth:Website: https://geniuspubstudio.substack.com/about