In Episode 2 of the Leaf Colectivo Season 3, Wes and Gil discuss the foundational principle of modern performance marketing that most brands underestimate: tracking is targeting.

The Leaf Colectivo podcast returns for its third season. In this episode, Gilbert and Wesley unpack “the performance crisis no one is talking about” - the silent breakdown of conversion tracking that’s costing brands thousands.

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What is conversion tracking & why should you care about it?

The Core 5 ecommerce events you need to track (and why)

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From the fundamentals of unit economics to conversion tracking, paid media budget control and website management, Season 2 of The Leaf Colectivo explored some of the key drivers of lasting profitability in eommerce. In this wrap-up, Gilbert and Wes talk about how understanding the impact of your actions (or lack thereof) is critical - from measurement to execution; everything connects to your bottom line. These “brilliant basics” aren’t glamorous, but they’re the levers that protect and drive profitability, and set the foundation for scalable growth.

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In this episode of The Leaf Collectivo, Gilbert sits down with Will Laurenson from Customers Who Click to unpack the myths, metrics, and missed opportunities behind CRO (conversion rate optimisation). They go beyond button colours and A/B tests to explore what really drives sustainable, profitable growth, like customer intent, return rates, and the danger of chasing vanity metrics. Whether you're a founder, marketer, or operator, this is a must-watch for anyone serious about building a brand that lasts. Learn more about what Leaf do below:

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In this episode of The Leaf Collectivo, Gilbert sits down with Ben Parr, co-founder of Octane AI, to explore how brands are using AI to drive real profitability not just hype. From guided shopping experiences to zero-party data strategies, they unpack how Octane AI helps eCommerce brands convert smarter and build long-term customer relationships.

If you're navigating the noisy world of AI and want to know what actually moves the needle for your bottom line, this episode is a must-listen.

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In this episode of The Leaf Collectivo, Gilbert sits down with Tim Martin-Harvey to uncover the key factors that drive sustainable business success. They dive into the biggest mistakes that eat into margins, the role of pricing strategies, and how businesses can navigate rising costs without sacrificing growth.

Whether you're looking to scale or fine-tune your business model, this conversation is packed with actionable takeaways.

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In this episode of The Leaf Collectivo, Gilbert sits down with expansion architect Thomas Parrott to dive deep into eCommerce profitability. From old-school data analysis techniques to navigating the complexities of marketplaces, Thomas shares invaluable insights. Whether you're growing locally or expanding globally, this conversation is packed with practical advice for brands aiming to get their numbers right.

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This week in The Leaf Collectivo podcast, Gilbert speaks toLaurence Booth-Clibborn, Co-Founder of The Mothership to dive deep into the art of running eCommerce brands profitably. Laurence shares The Mothership’s journey from starting as an Amazon-focused aggregator to evolving into a multi-channel health and wellness brand powerhouse.

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