“It was this conversation between three generations — but I was the only one who could speak. Someone wise told me to recognize the gifts that come with change. That was really a gift. There’s a connection there across generations. And that’s really what Hoffman does.” – Mike Ingrasci Drew and Mike/Hoffman Podcast Studio Hoffman’s Director of Marketing, Mike Ingrasci, sits down with Drew to talk marketing, brand, and his Hoffman experience. The son of Raz and Liza Ingrasci, founders of the Institute, Mike’s experience of Hoffman goes way back. He shares, “I think that I got Hoffman a bit through osmosis, whether it was like whispers in the house, teachers who came to visit at dinner, just the way in which my parents raised us as children. …They really let us be kids, and they were protective of that, because they had done the Process, and they knew what that meant.” Raz, Mike, and Leo Since Raz’s passing, Mike has reflected on the gifts that come with change. His friend suggested this as a way through the tough time ahead. Between the day Raz passed away, Dec 31, 2025, and the day of his Celebration of Life in March, Mike and Sara needed to take turns putting Leo to bed. Leo was going through a stage where he didn’t want to be left alone. So every other evening, Mike would lie on the floor by Leo, writing into his Notes app on his phone. One night, he realized that there were three generations linked – father, son, grandson – and only one of them – Mike – could speak. He continued to write the words from this generational connection, eventually sharing them with the over 1500 friends and family gathered. As Mike shares, this is a cornerstone of what Hoffman is about. Aligning and refining Hoffman’s Brand: As Director of Marketing, one of Mike’s goals is to align and refine Hoffman’s brand to accurately reflect the decades of powerful transformational experiences of well over 100,000 Process graduates. When young, Mike had a hard time knowing how to talk about the Process. He knew his parents were ‘helping people,’ and that they loved and wholeheartedly believed in the Process. Once Mike took the Process in 2009, he understood, as a lived experience, what he could never conceptualize. And now, it is perfect that he is the guide for this elevation of Hoffman’s brand into something that reflects what it is and makes it welcoming, understandable, and reflective of its organic coolness. Armed with a mood board, Instagram, and a lifetime surrounded by Hoffman, Mike is crafting an ever-evolving invitation into the profound beauty and magic of the Hoffman Process. For Mike, Brand = Promise + Experience + Reputation. At Hoffman, these three things have always been incredibly strong. The Process delivers on its promise, the experience is transformative, and the reputation speaks for itself. Mike’s approach isn’t about changing any of that…it’s about building the world around it: creating an ecosystem that feels thoughtful, elevated, and welcoming for both people discovering Hoffman for the first time and graduates who continue to engage with it for years. His goal is simple: to make every touchpoint reflect the integrity of the Process, and elevate how Hoffman is experienced and perceived while remaining true to the work itself. We hope you feel the warmth and care of this invitation and conversation. https://youtu.be/OlvZy60Vjkc Listen on Apple Podcasts Listen on Spotify More about Mike Ingrasci: Liza, Mike, Raz, and Marissa Long before joining the Hoffman Institute as Director of Marketing, Mike Ingrasci was embraced by the Process. His parents, Raz and Liza Ingrasci, served as its stewards for decades. Hoffman was woven into the fabric of Mike’s childhood. Mike earned a BFA from USC’s School of Cinematic Arts before beginning his career as Director of Video at Rock ‘n’ Roll Fantasy Camp. He joined Barack Obama’s historic 2008 presidential campaign as an intern, then became a key member of the 2012 Obama campaign’s Chicago-based video team. He produced content for the President throughout his successful re-election campaign. This experience reinforced Mike’s belief in the power of storytelling to move people and create change. Leo, Mike, Sara Ingrasci Over twelve years, Mike helped build John Elliott into one of the world’s most respected independent fashion brands. He led sales and brand marketing while helping shape its creative voice. During Mike’s tenure, the brand earned accolades, including GQ’s Best New Menswear Designer, presented runway shows in New York and Paris, and collaborated with globally recognized brands Nike, Converse, Gap, and more. That experience shaped Mike’s approach to marketing: the best stories don’t sell — they connect. Although Mike grew up around Hoffman, the Process itself remained unknown until he attended in 2009. His biggest takeaway? While many of us spend our lives searching for love ...
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54 min