The High Cost of Brand Betrayal
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The High Cost of Brand Betrayal
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What happens when beloved brands make moves that contradict their core identity? In this episode, we dive into Southwest Airlines’ quiet removal of its “First Bag Flies Free” policy and Elon Musk’s increasingly controversial influence on Tesla. From customer trust to brand erosion, we unpack how decisions at the top can ripple through brand equity—and what it really costs when companies stop honoring what made them iconic in the first place.
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com