In this episode, I’m joined by Hannah Bartlett, founder of The Christmas Insider and Jolly Festive.

Hannah brings a really unique perspective, combining her analytical background with a love of festive traditions to explore how and why trends emerge and what they actually mean for small businesses.

We chat about how Christmas acts as a reflection of how people are feeling more broadly, why storytelling and emotion are at the heart of great gifting, and how you can use trends with confidence (without feeling like you have to reinvent everything every year).

If you’ve ever wondered how to stand out during the busiest season, plan ahead without overwhelm, or create gifts and experiences that truly resonate with your customers, this episode is full of insight and ideas to get you thinking.

In this episode, we cover:

• How Hannah got into Christmas trend research and why she’s so passionate about it
• What Christmas trends really are (and why they’re about more than just aesthetics)
• Why emotions and storytelling are key to creating products that truly connect
• How small businesses can use trends without feeling pressured to constantly create something new
• The importance of your “hero products” and building around what already works
• Hannah’s “3 Ps of gifting”: purpose, provenance, and personalisation
• How customer behaviour is shifting when it comes to gifting and consumption
• Why experiential and meaningful gifts are becoming more popular
• Practical ways to start planning for Christmas earlier (without overwhelm)
• How to use storytelling, imagery, and seasonal context to market your products more effectively

Connect with Hannah

You can find Hannah over on Instagram at The Christmas Insider, where she shares festive trends, insights, and practical ideas for small product businesses.

She also shares a regular Festive Brief packed with inspiration and actionable tips, plus her upcoming Christmas trends report, well worth keeping an eye out for if you’re planning ahead for your next festive season.

Ready to take this further?

If this episode has got you thinking about how you can use gifting and wrapping more intentionally in your business, come and join the Giftwrapped by Eve free 3-day Unwrap the Potential Challenge w/c 11th May.

• Grab free wrapping tutorials and resources at giftwrappedbyeve.com
• Follow Giftwrapped by Eve on Instagram
• Join our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business

Season 4 of Greener Gifting Gang is coming soon… and it’s all about helping you see your products in a whole new way.

What if your products weren’t just bought, but chosen as the perfect gift?

This season, Eve Cale (founder of Giftwrapped by Eve) is joined by a range of inspiring new guests who will get you thinking differently about how you position your products, and why seeing them as gifts can have a real impact on your business.

You’ll hear practical, down-to-earth conversations designed to help you:

• Increase your sales
• Improve the experience of receiving your products
• Make your products an easy “yes” for gifting

And, as always, there’s a strong focus on doing all of this in a way that considers the planet, from how you wrap and package your products, to how you promote them.

If you’re a handmade business owner or sell giftable products, this season will give you plenty of ideas you can actually put into action.

Follow the podcast now so you don’t miss the first episode of Season 4.

• Grab free wrapping tutorials and resources at giftwrappedbyeve.com
• Follow Giftwrapped by Eve on Instagram
• Join our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business

In this final episode of Season 3, we’re taking a moment to reflect and more importantly, look ahead to after Easter.

Eve recaps some of the key themes from this season, explores a few gift occasions to inspire you, and helps you start thinking more strategically about how gifting can support your business all year round.

• The power of choosing one key occasion to focus on
• Simple ideas for year-round gift opportunities
• How to start planning ahead

🎁 Free Resource

If you’re not sure which occasion to choose, download my free list of 50 gift occasions to spark ideas and help you plan your next steps:

Find me on Instagram at @giftwrappedbyeve I'd love to hear what gift occasion you are focusing on next.

• Grab free wrapping tutorials and resources at giftwrappedbyeve.com
• Follow Giftwrapped by Eve on Instagram
• Join our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business