Why Books Make Great Gifts with Author Zozo Thomas
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Books make wonderful gifts, but how do you choose the right book for someone? And how can authors and book businesses make the most of the gifting opportunities their products already offer?
In this episode of The Greener Gifting Gang podcast, Eve chats with author Zozo Thomas about why books make such thoughtful and versatile gifts and how to choose a book for someone when there are so many possibilities.
We explore lots of different occasions for giving books, including those where a book isn't necessarily intended to be read from cover to cover. Some books are perfect for dipping in and out of, browsing for inspiration, learning something new or returning to.
We also talk about the importance of supporting local authors and how choosing books from independent and local writers can be a way to make your gift buying more personal while supporting small businesses.
If you sell books yourself, there are some useful ideas for your business too. We discuss why adding a gift wrapping service can be a simple way for a book business to create an easy upsell, making it more convenient for customers while increasing the value of each purchase.
We talk about sustainable gift wrapping, recycling and repurposing, and how looking at the materials you have in your home already can be the solution to last minute wrapping.
It’s a jam-packed conversation with ideas for readers, gift buyers, authors and book businesses.
About Zoe (Zozo) Thomas
Zozo Thomas is an author and illustrator who lives in Swindon, the southwest of England, where she shares her large garden with her cats, chickens and a variety of wildlife.
Fun for all the family, her Tales from the Mullbery Garden series of books are suitable for children and adults alike. Read the stories and colour the words and images as you go. The range of images to colour has been designed to appeal to all abilities. Colouring tips help to boost confidence and improve skill levels. There are also puzzles and activities designed to keep everyone entertained. Teaching suggestions have been given to help adult readers guide their younger friends through the messages in the story.
Shop for Zozo's books at Waterstones https://www.waterstones.com/author/zozo-thomas/5568021
Facebook https://www.facebook.com/ZozoThomasAuthor
Instagram https://www.instagram.com/zozothomas_author/
Zozo's website: https://thomzodesigns.co.uk/tales-from-mulberry-garden
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