Kayleigh and Jae go a little deeper this week to discuss this invaluable step of the journey that is often missed. Listen in to learn why uncovering your own story — not your polished "About Me" page — is the real foundation of an authentic brand, and why no one can ever truly copy it.

In this episode, we talk about:

• Why your story, not a client survey, has to come first

• The importance of leading with authenticity + uniqueness

• The danger of losing your voice by watching what competitors are doing

• Kayleigh's own experience of how uncovering her story transformed her business

• How to start uncovering your own story, even without a guide

Come sit with us.

Got a question, a reaction, or a story of your own after listening? We want to hear it — drop a comment or send us a message on Instagram. And if you're ready for a brand that reflects who you truly are, DM us "glow up" to start the conversation.

Connect with us:

Kayleigh Hall — ⁠hallcreative.co.uk⁠

Jae Gibbs — ⁠empoweringpurpose.co.uk⁠

Follow along on ⁠Instagram⁠ and LinkedIn

Keep glowing. In your own way, on your own terms.

Kayleigh and Jae dig into one of the most overlooked pieces of building a fulfilling business: actually knowing who you're for. They unpack why "niching" isn't about narrowing your skills, but about understanding the people you're genuinely meant to serve.

In this episode, we talk about:

• Why niching is about meeting real needs, not specialising in a service

• "Unique choosing points" — a fresh way to think beyond the tired USP

• Practical, low-pressure ways to start building a client profile, from surveys to a full client avatar

• What's really at stake in your business if you skip this step altogether

  
  

Come sit with us.

Got a question, a reaction, or a story of your own after listening? We want to hear it — drop a comment or send us a message on Instagram. And if you're ready for a brand that reflects who you truly are, DM us "glow up" to start the conversation.

Connect with us:

Kayleigh Hall — ⁠hallcreative.co.uk⁠

Jae Gibbs — ⁠empoweringpurpose.co.uk⁠

Follow along on ⁠Instagram⁠ and LinkedIn

Keep glowing. In your own way, on your own terms.

In this episode, Kayleigh and Jae turn the mirror on themselves, tracing the very different paths that led them both to purpose-led, people-first work — from Jae's years shaping big drinks brands before taking redundancy and a Yoga training in India changed everything, to Kayleigh's route from a disillusioning agency job to building Hall Creative on word-of-mouth alone.

In this episode, we talk about:

• Jae's journey from corporate brand marketing to purpose-led brand strategy

• Kayleigh's path from agency burnout to building Hall Creative from scratch

• How they were connected through a mutual friend, and what changed once they started working together

• Practical ways to get curious about the clients who genuinely light you up.

  
  

Come sit with us.

Got a question, a reaction, or a story of your own after listening? We want to hear it — drop a comment or send us a message on Instagram. And if you're ready for a brand that reflects who you truly are, DM us "glow up" to start the conversation.

Connect with us:

Kayleigh Hall — ⁠hallcreative.co.uk⁠

Jae Gibbs — ⁠empoweringpurpose.co.uk⁠

Follow along on ⁠Instagram⁠ and LinkedIn

Keep glowing. In your own way, on your own terms.