Who Are You Serving?
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Who Are You Serving?
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Kayleigh and Jae dig into one of the most overlooked pieces of building a fulfilling business: actually knowing who you're for. They unpack why "niching" isn't about narrowing your skills, but about understanding the people you're genuinely meant to serve.
In this episode, we talk about:
Why niching is about meeting real needs, not specialising in a service
"Unique choosing points" — a fresh way to think beyond the tired USP
Practical, low-pressure ways to start building a client profile, from surveys to a full client avatar
What's really at stake in your business if you skip this step altogether
Come sit with us.
Got a question, a reaction, or a story of your own after listening? We want to hear it — drop a comment or send us a message on Instagram. And if you're ready for a brand that reflects who you truly are, DM us "glow up" to start the conversation.
Connect with us:
Kayleigh Hall — hallcreative.co.uk
Jae Gibbs — empoweringpurpose.co.uk
Follow along on Instagram and LinkedIn
Keep glowing. In your own way, on your own terms.