Many podiatrists are exploring ways to add advanced or cash-based services, but may be unsure how to introduce these options in a clear and comfortable way. This episode focuses on how to communicate with patients in a simple and transparent manner.

Hosts Dr. Andrew Schneider and Greg Hardy, CFP®, AEP®, speak with Dr. Thuy Ho Ellsworth about her hybrid practice in Austin, Texas. She explains how she discusses treatment choices, how she introduces regenerative tools, and how she decides when premium care may be appropriate based on patient goals.

What You Will Learn:

• How Dr. Ellsworth built a model that blends insurance and cash services in a steady and patient-centered way
• A communication approach that simplifies discussions around non-covered services
• What regenerative tools look like in routine podiatric care, including lasers, peptides, and red light
• How offering advanced options early in a plan can support clarity and comfort
• Additional insights from her day-to-day experience
• And more

Resources:

• Email us at entrepreneurialpodiatrist@gmail.com

Connect with Dr. Andrew Schneider:

• AAPPM
• LinkedIn: Andrew Schneider

Connect with Greg Hardy, CFP®, AEP®:

• Beyond Financial Planning
• LinkedIn: Greg Hardy, CFP®, AEP®

Connect with Dr. Thuy Ho Ellsworth:

• Align Foot & Ankle, PLLC
• LinkedIn: Dr. Thuy Ho Ellsworth

About Our Guest:

Dr. Thuy Ho Ellsworth, DPM, is a dual board-certified podiatrist and foot and ankle surgeon in the heart of Austin, Texas. As the medical director of Align Foot & Ankle, PLLC, Dr. Ho-Ellsworth values every patient’s needs and delivers compassionate care for their foot and ankle issues in English and Vietnamese.

Dr. Ho-Ellsworth was born in Vietnam. Her family fled by boat and lived in refugee camps in Thailand and Indonesia before they immigrated to the United States in 1980. Despite facing economic struggles and challenges to learn a new language, she and her family maintained a positive outlook and continued to strive for a better tomorrow.

Graduating from the University of Texas at Austin with a bachelor’s degree in applied learning and development, Dr. Ho-Ellsworth started her first career teaching English as a Second Language (ESL) with the Austin Independent School District. She went on to pursue her medical degree at the Rosalind Franklin University of Medicine and Science.

Many podiatrists want to grow their practice, yet the hardest part is knowing where to focus. In this conversation, you get a clear roadmap from someone who has helped hundreds of doctors build stronger, more intentional businesses.

In this episode of The Entrepreneurial Podiatrist, hosts Dr. Andrew Schneider and Greg Hardy, CFP®, AEP®, talk with Rem Jackson, the founder of Top Practices. Rem shares how podiatrists can identify their ideal patients, build a steady flow of referrals, and create consistent marketing habits that support long-term growth. He also explains how nurturing your existing patient list and using modern tools, including AI, can simplify the work and improve results.

What You’ll Learn:

• Why your top five to seven diagnoses should guide all your marketing
• How nurturing your existing patient list can increase referrals
• The most common mistakes podiatrists make when marketing their practice
• How to stay consistent with marketing even when it feels repetitive
• And more!

Resources:

• Email us at entrepreneurialpodiatrist@gmail.com

Connect with Dr. Andrew Schneider:

• AAPPM
• LinkedIn: Andrew Schneider

Connect with Greg Hardy, CFP®, AEP®:

• Beyond Financial Planning
• LinkedIn: Greg Hardy, CFP®, AEP®

Connect with Rem Jackson:

• Top Practices LLC
• LinkedIn: Rem Jackson

About Our Guest:

Rem Jackson is the CEO and Founder of Top Practices. Since 2007, Top Practices has enabled hundreds of doctors to market and grow their practices to achieve the productivity and profitability that they want through its premier coaching program, the Top Practices Mastermind Group. Top Practices works shoulder-to-shoulder with its members to empower them to achieve their goals. In addition, the Top Practices Virtual Practice Management Institute coaches practice staff so that they can handle the increased volume that excellent marketing produces. He is a fellow of the American Academy of Podiatric Practice Management (AAPPM) and the recipient of the AAPPM President’s Award for 2012 for his significant contributions to podiatry. He is a regular speaker at AAPPM meetings since 2006. Rem was inducted into the PM Podiatry Hall of Fame in 2019.

Leadership plays a central role in how a podiatry practice functions day to day.

In this episode, Dr. Andrew Schneider and Greg Hardy speak with Dr. Peter Wishnie about practical approaches that help doctors guide their teams with steady expectations and clear communication.

Dr. Wishnie describes his early experiences in practice and the adjustments he made as he learned to set standards, delegate work, and build a more consistent environment for his staff. The conversation focuses on leadership habits that support predictable operations and reduce the pressure on the physician to manage every detail.

What You’ll Learn:

• How leadership shapes workflow and team alignment
• Ways accountability can clarify roles within a practice
• How a consistent approach helps staff operate more independently
• Why some podiatrists hesitate to view themselves as practice leaders
• And more!

Resources:

• Email us at entrepreneurialpodiatrist@gmail.com

Connect with Dr. Andrew Schneider:

• AAPPM
• LinkedIn: Andrew Schneider

Connect with Greg Hardy, CFP®, AEP®:

• Beyond Financial Planning
• LinkedIn: Greg Hardy, CFP®, AEP®

Connect with Dr. Peter Wishnie:

• Website: Dr. Peter Wishnie
• LinkedIn: Dr. Peter Wishnie

About Our Guest:

Dr. Peter Wishnie knows firsthand what it feels like to be overwhelmed, in debt, and unsure if practice ownership will work. He turned his struggling clinic, which once lost eight thousand dollars a month, into a multiple seven-figure business and later sold it for the same. Today, he helps healthcare professionals do the same by building strong systems, developing accountable teams, and reclaiming fifteen to twenty hours each week. His work supports practice owners who want steady growth, less stress, and more freedom in both their business and their life. Connect with him at www.peterwishnie.com or schedule a call at https://calendly.com/drwishnie/30min.