Apply to Work with EAWTC: https://app.iclosed.io/e/eawtc/apply-to-work-with-eawtc

What if sales expand when you loosen your grip instead of tightening it?

In this episode of Amplify, Liz and Caity explore how control, scarcity, and shame quietly shape the way people sell, show up online, and allow themselves to receive.

They unpack why over-structuring content reduces magnetism, how emotional openness builds trust, and why people buy the person before they buy the offer.

This conversation moves beyond strategy and into the emotional energetics behind sales.

You’ll hear how warmth and competence work together, why authenticity lives in the in-between moments, and how safety and gratitude create space for money to flow.

If sales feel effortful or heavy, this episode offers a new lens on what actually opens the door to alignment, connection, and conversion.

Connect with us on Instagram:

https://www.instagram.com/elizabethannewalker_eawtc/

https://www.instagram.com/caity_walker/

(00:00) How control, scarcity, and shame block sales

(03:29) Releasing control to create authenticity

(08:47) Why people buy you instead of your product

(11:55) Scarcity beyond money & how it shows up in sales

(16:08) Gratitude, curiosity, and escaping scarcity

(21:55) Shame, safety, and learning to receive

Apply to Work with EAWTC: https://app.iclosed.io/e/eawtc/apply-to-work-with-eawtc

There are phases of growth where life looks “fine” on the outside, and your internal world starts to shift.

In this episode of Amplify, we explore the identity recalibration that often follows success. The in-between seasons where motivation changes, old drivers complete their role, and the next level of clarity forms. Many call this burnout or feeling “lost”. This phase often signals a deeper alignment of values, purpose, and capacity.

We unpack why growth moves in spirals. Why a pause can be part of realignment. And why choosing the right people in the room, especially those who have walked this path, upgrades how you lead yourself through the transition.

If you are in a season of transition, uncertainty, or quiet questioning, this conversation offers perspective and a clear standard: this is reorganisation into what is next

Connect with us:

https://www.instagram.com/elizabethannewalker_eawtc/

https://www.instagram.com/caity_walker/

(00:00) Preview and Intro

(00:42) Success, Celebration, and New Standards of Living

(03:16) Paying It Forward Through Business and Leadership

(07:52) Why Success Needs Inner Work

(10:44) Values Levels and the Entrepreneurial Growth Cycle

(14:07) Entering the Void After Success

(16:59) Emotional Numbness and Feeling Disconnected

(22:00) Growth Without Language and Being Misunderstood

(24:03) Holding the Vision During Uncertainty

(26:06) The Role of Support and Walking Others Through It

Apply to Work with EAWTC: https://app.iclosed.io/e/eawtc/apply-to-work-with-eawtc

A new year doesn’t change your life. Who you become does.

In this episode, we break down the questions that actually matter as you step into 2026 — the ones that reveal what gave you energy, what drained it, what held you back, and what needs to change if you want your next level to feel normal, not aspirational.

We reflect on the real wins and misses of the past year, unpack identity shifts, fear, validation, scaling pressure, and what breaks first when your business grows faster than you do.

You’ll also learn a practical framework for setting goals that don’t fade by February — goals built around identity, structure, and alignment across every area of life.

If you’re serious about growth, impact, and building momentum that lasts into 2026, this episode will reframe how you think about success, reflection, and who you need to become next.

Connect with us:

https://www.instagram.com/elizabethannewalker_eawtc/
https://www.instagram.com/caity_walker/