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Two months into her first-ever car sales job, Stacey Bahr was the top salesperson at her Land Rover store. Three and a half years later, she still is, usually by a wide margin. On this episode of The Doug Horner Show, Stacy shares how she got there with zero car sales experience.

Stacy grew up around cars on Long Island (her dad rebuilt carburetors), spent years in retail and executive recruiting, and always said she wanted to sell cars. When her husband retired, she made him a deal: he takes over everything at home, and she goes to work selling cars. He said “game on.” We get into what’s made her so successful, including going the extra mile to source the exact car a customer wants (even from a sister store hundreds of miles away), being radically transparent on pre-owned walkarounds by pointing out every nick and ding, and the bold schedule she negotiated: Monday through Friday, weekends by appointment only. Her GM warned she’d sell fewer cars. She sold just as many, if not more.

We also talk about her “secret weapon”: personalized video. Stacy sends a video to every single lead, and she explains why customers respond to video in a way they never do to texts or emails, how she structures her walkarounds to build trust, and a new two-video strategy I suggested to her that one of the top BMW internet departments in the country swears by. Plus, her advice for anyone thinking about getting into car sales, why she wants to see more women in the business, and why who trains you matters as much as how hard you work.

Full disclosure: I’m a co-owner in CarFilm, the video tool Stacy uses and talks about in this episode. Learn more about CarFilm at https://getcarfilm.com/

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Why do so many consumers hate car dealerships, and how much of that is our own fault? In this episode of The Doug Horner Show, I sit down with Texas Car Guy for an honest conversation about the car business and the ways dealerships have become their own worst enemies. We dig into what doing business the right way actually looks like, what it’s going to take to fix the industry’s reputation, and we talk through some of Tomi Mikula of Delivrd’s takes on the dealership model. Then we tackle the direct-to-consumer debate head on: what car shoppers might not be thinking about when they picture buying without a dealer, the pitfalls nobody mentions, and why the dealership model still matters, as long as dealers earn it. Whether you’re in the business or you’ve sworn off dealerships for good, this conversation is worth your time.

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Season 3 starts now. To kick it off, I sit down with Sean Weaver, founder of CarFilm, for a conversation every car buyer and car business person should hear: why can you walk into two dealerships selling the same brand and have completely different experiences? We get into what's actually broken in the automotive industry, why the experience is so inconsistent from store to store, and what can realistically be done to fix it.

Sean also shares the origin story behind CarFilm. Years of mystery shopping dealerships across the country, seeing firsthand how most stores handle (and mishandle) their customers, until one salesperson impressed him so much by replying to his internet lead with a personal video that it sparked the idea for an entire company built around video selling.

Whether you're in the car business or you're a consumer who's always wondered why buying a car feels like a coin flip depending on where you go, this episode is for you.

Listen to full episodes:
🎧 Spotify: https://open.spotify.com/show/07qvjcFfS8XDAmq6ufvFhB
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-doug-horner-show/id1852607127

Work with me and my team, or connect with my partner vendors:
👉 https://stan.store/benzsandbowties
(Dealership page, work with me & the team, and partner vendors — all in one spot.)

Like, subscribe, and hit the bell — Season 3 is just getting started. 🎙️

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#TheDougHornerShow #Podcast #CarFilm #CarBusiness #AutomotiveIndustry #CarBuying #BenzsandBowties

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