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Two months into her first-ever car sales job, Stacey Bahr was the top salesperson at her Land Rover store. Three and a half years later, she still is, usually by a wide margin. On this episode of The Doug Horner Show, Stacy shares how she got there with zero car sales experience.

Stacy grew up around cars on Long Island (her dad rebuilt carburetors), spent years in retail and executive recruiting, and always said she wanted to sell cars. When her husband retired, she made him a deal: he takes over everything at home, and she goes to work selling cars. He said “game on.” We get into what’s made her so successful, including going the extra mile to source the exact car a customer wants (even from a sister store hundreds of miles away), being radically transparent on pre-owned walkarounds by pointing out every nick and ding, and the bold schedule she negotiated: Monday through Friday, weekends by appointment only. Her GM warned she’d sell fewer cars. She sold just as many, if not more.

We also talk about her “secret weapon”: personalized video. Stacy sends a video to every single lead, and she explains why customers respond to video in a way they never do to texts or emails, how she structures her walkarounds to build trust, and a new two-video strategy I suggested to her that one of the top BMW internet departments in the country swears by. Plus, her advice for anyone thinking about getting into car sales, why she wants to see more women in the business, and why who trains you matters as much as how hard you work.

Full disclosure: I’m a co-owner in CarFilm, the video tool Stacy uses and talks about in this episode. Learn more about CarFilm at https://getcarfilm.com/

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