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If you’ve ever said to yourself… “I know what to do… I’m just not f*cking doing it.”

This episode is for you.

And no, this isn’t about funnels, algorithms, job titles or another damn thing to fix. This is about the identity gap that keeps brilliant, amazing women playing way smaller than they were ever meant to.

Because the thing is… You don’t have a strategy problem.

You have an internal authority problem.

In this episode, I’m pulling apart the idea of “imposter syndrome” (spoiler: I hate that term) and telling you what’s actually happening when capable, experienced, intelligent women suddenly feel unsure, stuck, or like they’ve somehow blagged their way into their own life.

This is about the shift from being very good at what you do… to leading like a CEO — not as a job title, but as an internal position of authority.

Because without that shift? No amount of strategy will stick.

In this episode, we go deep into:

• Why imposter syndrome isn’t a flaw, diagnosis or “thing you have”.... it’s a sign your external role has outgrown your internal identity
• The outdated identity rules women are still operating from (earning your place, waiting to be “ready”, over-qualifying yourself into paralysis)
• Why calling it a “syndrome” actually gives your power away
• The real reason stepping into bigger work (leadership, impact, recurring income, visibility) suddenly feels wobbly (even when you’re wildly competent)
• How internal authority changes everything… your decisions, your energy, your sustainability, your confidence

There’s also a deeply personal story in here that completely reframes how I see labels, identity, and the danger of pathologising human experience… and why that matters more than ever if you’re building a life or business that actually fits who you’re becoming.

This is an episode for the woman who:

• Is done surviving but hasn’t fully stepped into her next era yet
• Knows she’s capable of more but keeps hesitating at the edge
• Is tired of collecting strategies that don’t land
• Is ready to stop asking for permission and start trusting herself

No hype.
No hustle.
No “just be more confident” bullshit.

Just grounded, identity-led truth.

This episode is about identity.. the internal authority that has to come before any strategy actually sticks. But the strategy part is where Lisa Johnson’s work comes in that I talk about as well.

I don’t recommend many strategy resources, because without identity work they just become another thing women know but don’t fully implement. But when the internal shift is happening? Strategy becomes supportive instead of suffocating.

Lisa’s work is clean, practical, and grown-up. It’s the how that works once you’ve stopped second-guessing yourself.

You can check out the free challenge HERE

This isn’t something I promote lightly…. it genuinely complements the identity work we’re talking about in t

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Just as an FYI if you need it….

You’re not behind.
You’re not broken.
And you don’t need to try harder.

But you might need to stop dragging outdated versions of yourself into a future that doesn’t work for you anymore.

In this episode of The Reinvention Era, I cut straight through the New Year noise and BS and asked a question most high-achieving women have never thought about…

What if reinvention hasn’t worked… not because you’re doing it wrong, but because you’re doing it too damn hard?

This is not “new year, new you”.... This is editing.

Because most women listening aren’t starting from rock bottom. They’re starting from really f*cking competent, capable, high-functioning… but quietly exhausted.

Life looks fine.
The calendar is full.
The inbox is answered at 6:12am with a coffee going cold beside you.

And yet… something feels off.

Not wrong.
Just muted?

This episode is for the woman who has evolved internally… But whose life hasn’t quite caught up yet.

In this episode, you’ll discover:

✨ Why pushing harder keeps you stuck
(and how over-efforting actually reinforces imposter syndrome)

✨ The difference between a full life overhaul and a clean identity edit
…and why most women only need the latter

✨ How “identity lag” keeps you performing a role you’d never consciously choose again

✨ Why reinvention feels so confusing when you’re already successful
(and why this is a sign of expansion, not failure)

✨ The EDIT Code as a practical filter for 2026
so the woman you’re becoming doesn’t feel like an imposter in her own life

✨ How to move from imposter energy to icon energy
without burning everything down or disappearing off to “find yourself”

This episode is for you if:

• You’re high-functioning but emotionally flat
• You’ve done the work, read the books, listened to the podcasts… and still feel off
• You’re tired of fixing yourself and ready to reclaim yourself
• You know (quietly, privately) that your next era requires a different version of you
• You’re done with survival mode and craving clarity, confidence and calm authority

This is about editing what no longer belongs, so your life can finally support the woman you’re becoming… NOT the woman you’ve outgrown.

No drama.
No pressure.
No performative transformation.

Just one clean, powerful shift.

Press play if you’re ready to stop asking “what’s wrong with me?” and start asking “what no longer fits?”

And if this lands?
You’re already in your next era.

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If you’re listening to this at the start of a new year feeling a bit panicked because you don’t have a shiny plan, a five-year vision, or a word of the year nailed down… this episode is for you.

This is not a “new year, new you” pep talk. And it’s definitely not about reinventing yourself from scratch.

This episode is about the messy middle. That uncomfortable, disorientating in-between phase where:

• You’re not who you used to be (thank god)
• But you’re not quite who you’re becoming yet
• The old identity doesn’t fit
• The new one hasn’t landed
• And everyone keeps asking you “So… what’s next?”

In this episode, I’m breaking down what vision actually is (and why most women avoid it), why feeling lost doesn’t mean you’re failing, and how clarity is built inside the uncertainty, not after it.

We talk about:

• Why vision isn’t a plan, a Pinterest board, or a manifestation fantasy
• The difference between identity-led vision and goal-based pressure
• Why high-achieving women get stuck in survival mode instead of direction
• How to create clarity when you genuinely don’t know what you want yet
• The emotional signs you’re in an identity shift (and why that’s not a bad thing)
• How to stop repeating the same year with different dates
• Simple, grounded ways to start building vision without confidence or certainty

This episode is for you if:

• You feel lost, but you know something is changing
• You’re tired of holding everything together
• You’ve outgrown your old life but don’t have the next chapter mapped out
• You’re done surviving and ready to live with intention, even if it scares you

You don’t need the full plan.
You don’t need all the answers.
You don’t need to know the final destination.

You just need direction, self-trust, and the willingness to listen to who you’re becoming.

Because vision doesn’t come after the messy middle. It’s built inside it.

If this episode lands and you’re ready to stop drifting, stabilise your energy, and build a next chapter that actually fits who you are now, drop me a message in the deets below.

Welcome to The Reinvention Era.
This is where it begins.

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