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If you’ve ever said to yourself… “I know what to do… I’m just not f*cking doing it.”

This episode is for you.

And no, this isn’t about funnels, algorithms, job titles or another damn thing to fix. This is about the identity gap that keeps brilliant, amazing women playing way smaller than they were ever meant to.

Because the thing is… You don’t have a strategy problem.

You have an internal authority problem.

In this episode, I’m pulling apart the idea of “imposter syndrome” (spoiler: I hate that term) and telling you what’s actually happening when capable, experienced, intelligent women suddenly feel unsure, stuck, or like they’ve somehow blagged their way into their own life.

This is about the shift from being very good at what you do… to leading like a CEO — not as a job title, but as an internal position of authority.

Because without that shift? No amount of strategy will stick.

In this episode, we go deep into:

• Why imposter syndrome isn’t a flaw, diagnosis or “thing you have”.... it’s a sign your external role has outgrown your internal identity
• The outdated identity rules women are still operating from (earning your place, waiting to be “ready”, over-qualifying yourself into paralysis)
• Why calling it a “syndrome” actually gives your power away
• The real reason stepping into bigger work (leadership, impact, recurring income, visibility) suddenly feels wobbly (even when you’re wildly competent)
• How internal authority changes everything… your decisions, your energy, your sustainability, your confidence

There’s also a deeply personal story in here that completely reframes how I see labels, identity, and the danger of pathologising human experience… and why that matters more than ever if you’re building a life or business that actually fits who you’re becoming.

This is an episode for the woman who:

• Is done surviving but hasn’t fully stepped into her next era yet
• Knows she’s capable of more but keeps hesitating at the edge
• Is tired of collecting strategies that don’t land
• Is ready to stop asking for permission and start trusting herself

No hype.
No hustle.
No “just be more confident” bullshit.

Just grounded, identity-led truth.

This episode is about identity.. the internal authority that has to come before any strategy actually sticks. But the strategy part is where Lisa Johnson’s work comes in that I talk about as well.

I don’t recommend many strategy resources, because without identity work they just become another thing women know but don’t fully implement. But when the internal shift is happening? Strategy becomes supportive instead of suffocating.

Lisa’s work is clean, practical, and grown-up. It’s the how that works once you’ve stopped second-guessing yourself.

You can check out the free challenge HERE

This isn’t something I promote lightly…. it genuinely complements the identity work we’re talking about in t

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