Episodi

  • Special Edition: What 17 Brands Told Me at Rooted Expo 2026

    Special Edition: What 17 Brands Told Me at Rooted Expo 2026
    Oct 23 2026
    giovanni gallucci spent two days on the floor at Rooted Expo, the first year of Texas' homegrown CPG trade show at the Irving Convention Center in Las Colinas, and asked every founder the same question: if you could snap your fingers and fix one thing in your business, what would it be? You can't say money. Rachel Donovan and Chloe Dawn followed along from Marfa and dig into every conversation. Brands in this episode: Tastelli, Baked Honest Co, RAIN Bottling Company, Blue Durango Iced Tea, Calaveras Energy, Brisket Boss, Bird and Co, Santa Gula, Melto, Vato Blanco, Magnetic Beverage, Primal Eats, Grubb's Gourmet, Ventures Food and Beverage (Nature's Twist and Clean), Happify Earth, Barritt's Ginger Beer and Tierra Negra. What came up again and again: H-E-B as the gravity every booth orbits, Central Market as the front door, the AI content split (all in, stills only, tried it and quit), founders as the face of the brand, and picking one city to win before chasing the next. gallucci.net | DM @gallucciNET on Instagram or LinkedIn . . . | Strategy and creative are mine. AI helps produce it.
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    21 min
  • Social Media Train Wrecks with giovanni gallucci: October 22, 2026

    Social Media Train Wrecks with giovanni gallucci: October 22, 2026
    Oct 22 2026
    Social Media Train Wrecks, the Thursday food and beverage brand crisis post-mortem. Welcome to Social Media Train Wrecks. This is the Thursday episode of The Daily Trend Report feed, where we roll up on a food or beverage brand's worst week online and pick through the wreckage. I'm giovanni gallucci, and Rachel Donovan's riding shotgun. Rachel, what are we rubbernecking at? Gio, this one's a burger chain and a high school football team. The kids shot their team photos at their fa . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (00:47) - Story 1
    • (04:57) - Story 2
    • (08:07) - Story 3
    • (11:16) - Outro
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    12 min
  • The Daily Trend Report with giovanni gallucci: October 21, 2026

    The Daily Trend Report with giovanni gallucci: October 21, 2026
    Oct 21 2026
    # The Daily Trend Report with giovanni gallucci: October 21, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning, giovanni. ## In this episode **Social Media.** Eddie flagged this one first, and Jayme had it too. This is the first holiday Best Buy, Ulta and Sephora are all selling inside TikTok Shop. **Clean Label Food and Beverage.** Eddie brought me this one, and Jayme had it too. PepsiCo is walking to the back of the grocery store. **Content Creation Tactics.** Travis flagged this one, and it's the smartest launch sequence I've seen this month. Absolut and Charli XCX signed a two-year partnership. ## Quick takeaways - Call your top five creators this week, on the phone, and tell them what's coming before anybody else hears it. - Write the one sentence every creator should be able to say about you, who makes it, where, and why, and send it to all of them. - Build one holiday bundle that only exists in your creators' links, so they have something no retailer can hand them. - Put the batch date on camera. The handwritten lid, every batch, same angle, posted the day it's made. - Say freshness in days, not adjectives. Made Tuesday, on the shelf Thursday, in every caption. - Film the delivery, thirty seconds from your door to the cooler, and tag the store the minute it lands. - Put the new thing somewhere real a week or two before you post about it. A bar, a counter, a market table, a band's merch table. - Make the reveal match the clue exactly, same place, same props, so the people who saw it first get to be right. - Skip the pile-on. If eleven brands could make your joke, it isn't yours. ## Sources cited - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot ## About the show The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost. Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846 Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (00:31) - Social Media
    • (04:57) - Clean Label Food and Beverage
    • (09:24) - Content Creation Tactics
    • (13:45) - Outro
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    14 min
  • Shelf Life with giovanni gallucci: October 20, 2026

    Shelf Life with giovanni gallucci: October 20, 2026
    Oct 20 2026
    Shelf Life, the Tuesday single-brand teardown. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci, this is the Tuesday episode here on The Daily Trend Report feed, and across the table this week, back in the rotation, Alexis Parker. Alexis, what'd you bring me? A maroon c . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (01:18) - Story 1
    • (02:59) - Story 2
    • (04:45) - Story 3
    • (06:03) - Story 4
    • (07:36) - Story 5
    • (09:16) - Outro
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    12 min
  • The Daily Trend Report with giovanni gallucci: October 19, 2026

    The Daily Trend Report with giovanni gallucci: October 19, 2026
    Oct 19 2026
    # The Daily Trend Report with giovanni gallucci: October 19, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning. ## In this episode **Social Media.** Travis flagged this first, Jayme caught the rewrite, and Eddie went and read the legal opinions. Meta has new commercial terms that kick in October thirtieth. **Clean Label Food and Beverage.** Travis brought me this one, and it's the ugliest chart in natural foods this month. Hain Celestial, the company that spent about two decades buying up natural and organic brands, lost more than half its share price in one day last Wednesday. **Content Creation Tactics.** Eddie flagged this one, Travis and Jayme had it too, and it's the best small brand character I've seen this fall. Girl Beer is a light beer, founded in 2024, run by women. ## Quick takeaways - Film forty seconds this week saying, in plain words, what you decided about your own website and why, and post it before October thirtieth. - Put today's date in the first line, pin it, and if the wording changes again, update that same post instead of making a new one. - For the rest of the month, every recipe or how-to post shows one piece and sends people to the full version on your own site. - Write the "who owns us" post this week, with names, town, headcount and who signs the checks, and pin it. - Save it as a highlight with that exact title, and link it every time someone asks in the comments. - Never name the company that's in the news. Talk about yourself, and let the shopper do the math. - Write down the truest, slightly embarrassing fact about your company, the size, the office, the budget, and build the character's joke around it. - Cast from your own town, community theater or the regular at your counter, and pay them like talent. - Run your next three announcements through that character, so the news shows up as an episode instead of a logo. ## Sources cited - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot ## About the show The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost. Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846 Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (00:32) - Social Media
    • (04:58) - Clean Label Food and Beverage
    • (09:16) - Content Creation Tactics
    • (13:42) - Outro
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    14 min
  • The Week Ahead with giovanni gallucci: October 18, 2026

    The Week Ahead with giovanni gallucci: October 18, 2026
    Oct 18 2026
    The Week Ahead, the Sunday plan for food and beverage brands and the people who run their social. Good morning. This is giovanni gallucci, this is The Week Ahead, the Sunday episode of the Daily Trend Report feed, and Alexis Parker is with me. Morning, giovanni. This week has a sports problem, and I mean that as a gift. Basketball comes back Tuesday night, the World Series starts Friday, and Thursday is a food day that a lot of snack brands sleep through. Then two dates land the week after, on . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (00:37) - Story 1
    • (04:03) - Story 2
    • (07:36) - Story 3
    • (11:08) - Outro
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    12 min
  • The Weekend Trend Report with giovanni gallucci: October 17, 2026

    The Weekend Trend Report with giovanni gallucci: October 17, 2026
    Oct 17 2026
    The Weekend Trend Report, the Saturday deep dive on the biggest social media and food and beverage trends. Good morning. This is giovanni gallucci, this is the Weekend Trend Report, the Saturday episode of the Daily Trend Report feed, and Chloe Dawn is here with me. Morning, Gio. Four trends this week. TikTok Shop has turned into the audition room for big-box shelves. The real recommendation is moving into group chats and maps, where your analytics can't see it. A seal for food that isn't ultraprocesse . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (00:35) - Story 1
    • (04:33) - Story 2
    • (08:22) - Story 3
    • (12:19) - Story 4
    • (16:14) - Outro
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    17 min
  • The Daily Trend Report with giovanni gallucci: October 16, 2026

    The Daily Trend Report with giovanni gallucci: October 16, 2026
    Oct 16 2026
    # The Daily Trend Report with giovanni gallucci: October 16, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** Kendall put this one in front of me, and Travis had it too. Wondery and SmithGeiger surveyed three thousand American fans, eighteen to sixty-four, about the creators they follow. **Clean Label Food and Beverage.** Eddie flagged this, and honestly every report this morning had it. On Wednesday, Primo Brands opened a new plant in Hot Springs, Arkansas, for The Mountain Valley. **Content Creation Tactics.** Eddie brought me this one, and it's the best contest mechanic I've seen this month. Herb Light is a Chicago drink, a lager-style beverage with one milligram of THC. ## Quick takeaways - Pick a day and a time, give the show a plain name, and commit to ten episodes before you look at any numbers. - Use the same host from inside the brand every time, opening with the same first line, so a scroller knows in one second whose show it is. - Judge the run from the back half. Compare episodes eight through ten against one through three, not against your best Reel. - Search your tagged posts, DMs, and reviews for how people describe you to a friend, and write down the exact words, typos and all. - Make the most common one the first line of your bio and your pinned post, in their words, not yours. - Find the twenty accounts that tag you most and repost one every Friday, credited by name, with their sentence as the caption. - Kill the tag-three-friends giveaway. Next time, the entry is a story in the comments, with one specific prompt. - Make the prize a place, a night, a seat, a day somewhere. Not a gift card nobody remembers. - Pick five entries and answer each with a video reply to the comment, so the contest feeds you a week of posts. ## Sources cited - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot ## About the show The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost. Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846 Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (00:32) - Social Media
    • (05:07) - Clean Label Food and Beverage
    • (09:27) - Content Creation Tactics
    • (13:44) - Outro
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    14 min