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The Craven Vibe

The Craven Vibe

Di: Dee Newton
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A proposito di questo titolo

We shift culture and spark business growth - with honest, values-led conversations (and just a bit of northern soul)!

© 2026 The Craven Vibe Economia Gestione e leadership Leadership Management
Episodi
  • Clarity Before Growth: Aligning Strategy, Messaging & Marketing for 2026

    Clarity Before Growth: Aligning Strategy, Messaging & Marketing for 2026
    Jan 12 2026

    What happens when strategy lives in the MD’s head, marketing feels hit-and-miss, and messaging tries to speak to everyone at once?
    Growth stalls.

    In this episode, we’re joined by Andy Henderson, Founder of To The Summit, a people-first strategy and growth consultancy that has helped over 1,000 UK businesses find clarity, confidence and momentum.

    Andy breaks down why clarity is the foundation of sustainable growth — and how aligning strategy, messaging and marketing transforms leadership, attracts the right customers, and creates marketing that actually works.

    We explore:

    • Why misalignment holds £1m–£20m businesses back
    • How to get strategy out of the MD’s head and into the business
    • What effective messaging really looks like (and why it attracts dream buyers)
    • How to build a practical, aligned marketing system
    • One powerful piece of advice every MD and CEO should take into 2026

    If you’re a business leader feeling stretched, stuck or unclear on your next move, this episode will give you the focus and direction you’ve been missing.

    🎧 Tune in for clarity, confidence and a practical roadmap for meaningful growth.
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    34 min
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