In this episode of The Category Leaders Podcast, the host Eli interviews Matt Kovacs, President of Blaze PR.

Matt shares his journey from retail marketing to leading a PR agency focused on challenger brands. The conversation covers the evolution of PR, its integration with marketing, the impact of AI, and the importance of authentic storytelling and executive thought leadership. Matt also emphasizes collaboration between agencies, building trust through consistent messaging, and the enduring value of human connection. The episode highlights Blaze PR’s strategies for helping brands grow, adapt, and thrive in today’s dynamic media landscape

Check out Matt's work HERE.

Connect with Matt on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In this episode of The Category Leaders Podcast, your host Eli Igra Serfaty interviews Shay Levi. Shay is the CEO and Co-founder of Unframe AI and shares his entrepreneurial journey from founding NoName Security to building Unframe AI, a company enabling enterprises to rapidly adopt tailored AI solutions.

Shay also discusses the challenges of enterprise AI adoption, Unframe AI’s unique try-before-you-buy model, and the importance of bridging AI technology with real business impact. He also offers practical advice for aspiring founders, emphasizing the value of building a strong team and seeking guidance from experienced entrepreneurs. The episode, hosted by Eli, highlights Unframe AI’s balanced growth strategy and vision for the future of enterprise AI.

Check out Shay's work HERE.

Connect with Shay on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In this episode of The Category Leaders Podcast, your host Eli Igra Serfaty interviews Jim Carlough, leadership expert and author of "The Six Pillars of Effective Leadership." Jim shares pivotal moments from his career, emphasizing the importance of integrity, empathy, compassion, stability, focus, and humor in building high-performing teams.

He discusses the critical role of trust in leadership and sales, common challenges for new managers, and offers practical advice for fostering transparency and connection. The conversation highlights how these leadership principles apply universally, both in business and personal life.

Check out Jim's work HERE.

Connect with Jim on LinkedIn HERE.

Check out Jim's book, "The Six Pillars of Effective Leadership" HERE.

Think you'd be a great guest on the show? Apply HERE.

In the inaugural episode of The Category Leaders Podcast, Josh Elledge of UpMyInfluence speaks to Eli Igra Serfaty, the Co-Founder & CEO at MAIA Digital and creator and host of the show.

Eli shares the podcast’s mission: spotlighting executives and innovators shaping B2B growth, with a focus on leveraging LinkedIn. They discuss what defines a “category leader,” the evolution of LinkedIn from a hiring tool to a growth engine, and the importance of building a strong online presence. Eli also shares insights about the agency, MAIA Digital, which specializes in LinkedIn strategies. Eli also expresses a desire to have meaningful interviews with ambitious B2B leaders across various industries.

Check out Eli's work at MAIA Digital HERE.

Connect with Eli on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.