4 - Trust and Growth for Challenger Brands: Navigating Today’s Public Relations Landscape with Matt Kovacs
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4 - Trust and Growth for Challenger Brands: Navigating Today’s Public Relations Landscape with Matt Kovacs
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A proposito di questo titolo
In this episode of The Category Leaders Podcast, the host Eli interviews Matt Kovacs, President of Blaze PR.
Matt shares his journey from retail marketing to leading a PR agency focused on challenger brands. The conversation covers the evolution of PR, its integration with marketing, the impact of AI, and the importance of authentic storytelling and executive thought leadership. Matt also emphasizes collaboration between agencies, building trust through consistent messaging, and the enduring value of human connection. The episode highlights Blaze PR’s strategies for helping brands grow, adapt, and thrive in today’s dynamic media landscape
Check out Matt's work HERE.
Connect with Matt on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.