In this episode of The Business Growth Show, we sit down with Dean Lynn, Entrepreneur, multi-venture operator and co-founder of PlayFundWin, to discuss his unconventional journey through technology, digital marketing, music and sport.

Growing up as a disruptive student who didn’t fit the traditional path, Dean found his direction through the early internet and online gaming. What started as curiosity quickly turned into building and developing online games, where he first discovered the power of search rankings and digital visibility.

That curiosity led him into the world of SEO, where he became highly skilled in aggressive link-building strategies designed to dominate Google rankings. After working as a contractor helping fast-moving businesses achieve rapid search growth, Dean later used that same expertise to help companies recover from damaging Black Hat SEO practices, removing penalties and rebuilding ethical, long-term search strategies.

But his story doesn’t stop with digital marketing. Dean has also explored creative and community-driven ventures including music production, sports fundraising and innovation in fan engagement. His work has even opened doors to conversations with major football organisations including Atlético Madrid and Real Madrid, where discussions around the future of fan engagement and digital experiences are shaping the next era of sport.

In this episode we discuss:

• How early online gaming sparked a career in technology

• The hidden world of Black Hat SEO and how businesses get penalised

• How companies recover from Google penalties and rebuild search rankings

• Lessons learned from working across digital marketing, music and sport

• Why innovation and creativity are shaping the future of audience engagement

Guest: Dean Lynn, Entrepreneur and Co-Founder of PlayFundWin

Company: PlayFundWin

If you're interested in entrepreneurship, SEO, digital marketing, innovation in sport or the real stories behind building businesses, this conversation offers practical insight and an honest look at the entrepreneurial journey. Subscribe for more conversations with local Rutland business owners sharing how their ideas were built and how they continue to grow.

#TheBusinessGrowthShow #DeanLynn # Entrepreneurship #SEO #DigitalMarketing #BlackhatSEO #SportsInnovation #Rutland #BusinessGrowth

In this episode of The Business Growth Show, we sit down with Emily Baxter, Personal Trainer and founder of Method Gym in Oakham, Rutland, to talk about building a modern fitness space rooted in education, confidence and long-term results. After five years of hands-on 1-to-1 Personal Training experience, Emily returned to Rutland with a clear vision. She wanted to create more than just another gym. Method Gym is a small group coaching facility designed for people who feel unsure about what their body truly needs. It combines personalised coaching, structured strength training, reformer Pilates, tailored nutrition support and dedicated recovery facilities including sauna and ice bath therapy. Emily shares how her background in one-to-one coaching shaped her holistic approach to health and fitness. We explore how Method Gym supports mobility, strength, body confidence and sustainable progress through expert coaching and clear programming. She also opens up about launching a local business in Oakham, the challenges of growing within Rutland, and how she built a strong community around trust and results. This episode is perfect for anyone searching for: • Personal training in Rutland • Strength training and reformer Pilates in Oakham • Personalised nutrition plans • Sauna and ice bath recovery facilities • Small group coaching with expert support • Local business growth stories in Rutland If you're interested in health and fitness coaching, starting your own gym, or discovering inspiring local businesses in Rutland, this conversation offers real insight from someone who has turned experience into a thriving community-driven brand. Guest: Emily Baxter (Personal Trainer and Gym Owner) Company: Method Gym (Rutland) Subscribe for more conversations with local Rutland business owners sharing how their ideas were built and how they continue to grow. #TheBusinessGrowthShow #MethodGym #PersonalTraining #HealthandFitness #Pilates #StrengthTraining #Sauna #IceBath #Oakham #Rutland #BusinessGrowth

Adam (Active Internet Marketing) and Jon (Octopus Computers) chat with Michael Parry, co-founder of Frank Modern, about building a modern estate agency in the Peterborough and Rutland market. Michael breaks down what’s really happening right now, why getting the setup, pricing and marketing right from day one is everything, and how listening properly has led to a big rise in off-market sales. He also shares what he’d do differently if he started again, how networking and visibility helped them grow fast, and why “old school” lead gen like direct mail is working again. We also get into the story behind the Frank Modern name, what it’s like running the business with his wife Morgan, and the next chapter. launching a new prestige-focused sister brand, Parry & Grace, for Rutland’s unique and exceptional homes.

Main takeaways from our chat with Michael:

- In a competitive market, visibility and strong marketing from day one matters.

- Get the pricing right early and you give yourself the best chance of success.

- Off-market deals come from understanding buyers properly and matching them well.

- Process and communication after the sale can be the real differentiator.

- You can’t be everything to everyone, sometimes you need to split the brand.

Subscribe, like, and comment. We’d love to hear what part of Michael’s story or approach stood out most!

#BusinessGrowthShow #Entrepreneurship #Property #EstateAgency #Marketing #Sales #Peterborough #Rutland #Stamford #SmallBusiness #Leadership