Adam (Active Internet Marketing) and Jon (Octopus Computers) chat with Michael Parry, co-founder of Frank Modern, about building a modern estate agency in the Peterborough and Rutland market. Michael breaks down what’s really happening right now, why getting the setup, pricing and marketing right from day one is everything, and how listening properly has led to a big rise in off-market sales. He also shares what he’d do differently if he started again, how networking and visibility helped them grow fast, and why “old school” lead gen like direct mail is working again. We also get into the story behind the Frank Modern name, what it’s like running the business with his wife Morgan, and the next chapter. launching a new prestige-focused sister brand, Parry & Grace, for Rutland’s unique and exceptional homes.

Main takeaways from our chat with Michael:

- In a competitive market, visibility and strong marketing from day one matters.

- Get the pricing right early and you give yourself the best chance of success.

- Off-market deals come from understanding buyers properly and matching them well.

- Process and communication after the sale can be the real differentiator.

- You can’t be everything to everyone, sometimes you need to split the brand.

Subscribe, like, and comment. We’d love to hear what part of Michael’s story or approach stood out most!

#BusinessGrowthShow #Entrepreneurship #Property #EstateAgency #Marketing #Sales #Peterborough #Rutland #Stamford #SmallBusiness #Leadership