In this episode of The Buffalo Sessions, Jamie Stewart chats with Laurie Macpherson about LinkedIn, visibility, positioning and how to become the person people recommend.

Laurie shares why so many people hide behind vague messaging, why waiting for a new website can become procrastination, and how to use LinkedIn to build trust, connection and opportunity.

We talk about personal content, getting tagged, building your network before you need it, dealing with criticism, and why people need to understand “why you” before they can confidently recommend you.

This is a brilliant episode for senior people looking for their next role and business owners, consultants, coaches, career professionals and anyone who wants to be more visible without becoming someone they are not.

In this episode:

00:00 Introduction

01:04 What Laurie does

02:34 What people are doing wrong on LinkedIn

04:07 Procrastination, websites and fear of rejection

05:28 Why personal content works

07:38 Laurie’s client success stories

13:03 Sharing strong opinions and content ideas

14:16 Dealing with criticism and trolls

17:04 Why we need to celebrate success more

19:13 How much time Laurie spends on LinkedIn

20:22 Using LinkedIn to make introductions

24:21 Laurie’s career positioning work

31:19 Why you need a network before you need it

33:52 Using LinkedIn to grow your business

36:33 Why people need to be good at what they do

40:05 Niching and choosing better clients

44:00 What’s next for Laurie

47:05 Laurie’s biggest LinkedIn tip

49:02 Laurie’s offers and how to work with her

Connect with Laurie MacPherson on LinkedIn here https://www.linkedin.com/in/lauriemac

Find out more about Circle Networks

https://circlenetworks.co.uk

In this episode, Simone Vincenzi shares expert insights on how to leverage webinars for business growth, including strategies for planning, marketing, and executing effective webinars that convert. Discover how to build trust, craft compelling offers, and use webinars as a powerful tool to attract and convert clients.ResourcesWhatsApp Simone here: https://wa.me/447441349034?text=Webinar%20Resource%20PackWebinar Resource Pack - https://webinarconversionkit.com/Key Topics- The psychology behind webinars and buying behaviour- The 5 elements of a successful webinar: audience, offer, presentation, marketing, system- How to build trust and credibility through webinars- Strategies for marketing webinars using collaborations and networks- The importance of follow-up in webinar salesChapters00:00 Introduction and Connection02:12 Understanding Webinars: The Missing Piece11:15 Transitioning from Live Events to Webinars14:55 The Structure of a Successful Webinar20:32 Building Confidence Through Practice25:10 Overcoming Common Webinar Fears30:11 Leveraging Your Network for Success34:30 Top Tips for Running Effective Webinars

Steve Craggs: From Re/Max to EXP and the Future of Global Real EstateIn this episode of The Buffalo Sessions, Jamie sits down with Steve Craggs to explore his journey through the real estate world, from his time with Remax in Portugal to his role as International Expansion Director at EXP.Steve shares what prompted his move, what makes the EXP model different, and why he believes the future of estate agency lies in collaboration, innovation and giving agents more freedom to build businesses on their own terms.The conversation covers the growth of self-employed agents, the power of referral networks, how luxury properties are being marketed on a global stage, and what’s next for the UK and international property market.This is a great listen for anyone interested in property, business growth, modern agency models, and the changing landscape of real estate.In this episode, we cover:Steve Craggs’ journey from Remax to EXPWhy EXP is growing so quickly around the worldWhat makes the EXP business model differentThe role of collaboration and internal referrals in real estate successWhy more agents are moving towards self-employed modelsLuxury property marketing and global showcase opportunitiesSteve’s vision for international expansion and the future of the industrySound bites“Join the surfboard and ride the market momentum.”“EXP agents share 23,000 internal referrals annually.”“EXP is set up so everybody wins, clients and agents.”Chapters00:00 Introduction to Steve Craggs and EXP05:05 Transition from Remax to EXP08:06 Understanding EXP’s Unique Model14:27 The Role of Collaboration in EXP19:25 Why Choose EXP Over Traditional Agents?25:29 Exploring the Luxury Market with EXP28:54 Future Plans for International ExpansionAbout Steve CraggsSteve Craggs is a respected figure in the real estate industry and currently serves as International Expansion Director at EXP. With experience spanning traditional agency, franchising and international property markets, Steve brings a broad perspective on where the industry is heading and why the shift towards collaboration, innovation and agent empowerment is accelerating.Resources and linksConnect with Steve here https://147123865.hs-sites-eu1.com/steve-craggs-meetingSteve Craggs on LinkedIn: https://linkedin.com/in/stevecraggsEXP Official Website: https://expworldholdings.com/Glenn Sanford’s work on business model innovation: https://www.amazon.com/Glenn-Sanford/e/B07V4V7V7X