Episodi

  • Google Is Not Your Advisor

    Google Is Not Your Advisor
    Oct 16 2026

    When you buy Google Ads, you want profitable cases. Google wants to sell more advertising. I talk about my early days as a Google Partner and what Google's reps kept asking for, the incentives behind their advice, what PPC Land found about how Google can use what you type into its AI assistant, and why I keep control of the ad copy instead of letting Google write it.

    The written version: Google Ads Is Not Your Advisor on the Baltzer Marketing blog.
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    11 min