The B2B BRAND180 Podcast with Linda Fanaras copertina

The B2B BRAND180 Podcast with Linda Fanaras

The B2B BRAND180 Podcast with Linda Fanaras

Di: Linda Fanaras
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A proposito di questo titolo

Tune in to the B2B BRAND180 Podcast with Linda Fanaras, CEO/Strategist! Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm, that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy.

A brand expert and marketing strategist, she interviews top industry thought leaders and through this, you will gain the latest insights on how to build a powerhouse brand that sells. Learn how to build a brand strategy that drives new business, uncover the white space in the market to find untapped opportunities, and craft a B2B marketing strategy that drives new leads and sales. Connect with Linda on LinkedIn: https://bit.ly/3EI2Ynh or visit www.mill.agency

© 2026 The B2B BRAND180 Podcast with Linda Fanaras Economia Gestione e leadership Management Marketing Marketing e vendite
Episodi
  • Building a Story-First Brand with David Ebner from Content Workshop

    Building a Story-First Brand with David Ebner from Content Workshop
    Jan 12 2026

    In this episode of the B2B Brand180 Podcast, Linda Fanaras sits down with David Ebner, President of Content Workshop and author of Kingmakers, to unpack what effective brand storytelling really looks like in today’s B2B landscape.

    David shares why most companies get brand storytelling wrong by leading with their own story instead of their audience’s—and how shifting that perspective can dramatically improve clarity, trust, and conversion. Together, Linda and David break down a simple, four-step framework for building a story-driven brand, rooted in understanding your ideal customer, identifying real pain points, and showing—clearly and concisely—how you make life better for the people you serve.

    01:05 Why Most Brand Stories Miss the Mark
    04:10 Shifting the Focus From Founder Stories to the Audience
    07:25 Getting Leadership Buy-In to Change the Narrative
    14:30 Using Story to Build Trust in Cybersecurity and SaaS
    24:05 The Role of AI in Content Creation and Storytelling
    34:20 Advice for CEOs Who Overcomplicate Their Message
    37:10 Key Takeaways from Kingmakers for B2B Leaders
    40:05 Rapid Fire Questions and Final Advice

    https://www.linkedin.com/in/davidjebner/

    https://contentworkshop.com/

    Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

    Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

    YouTube Channel: https://www.youtube.com/@mill.agency/

    Linda's Books:
    Claim Your White Space
    https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
    Passion + Profits: Fueling Business And Brand Success
    https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/
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    15 min
  • Creating Authentic Customer Connections with  Nick Loise from the Sales Performance Team

    Creating Authentic Customer Connections with  Nick Loise from the Sales Performance Team
    Nov 3 2025

    In this episode of the B2B Brand180 podcast, Linda interviews Nick Loise from the Sales Performance Team. They discuss branding and marketing strategies that businesses can apply for a complete 180-degree shift in their marketing efforts. Nick discusses the importance of strong brand positioning and trust.

    Key topics include mapping ideal customer profiles (ICP), crafting targeted messaging, and overcoming common industry challenges, B2B lead generation, optimal sales processes, and effective use of marketing channels.


    01:10 The Importance of Branding in Sales
    03:20 Understanding Ideal Customer Profiles (ICPs)
    05:40 Crafting Effective Messaging for ICPs
    12:17 Successful Campaigns and Lessons Learned
    15:19 Effective Channels for B2B Marketing
    17:29 Rapid Fire Questions and Final Advice

    https://www.linkedin.com/in/nicholasloise/

    https://salesperformanceteam.com

    Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

    Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

    YouTube Channel: https://www.youtube.com/@mill.agency/

    Linda's Books:
    Claim Your White Space
    https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
    Passion + Profits: Fueling Business And Brand Success
    https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/
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    21 min
  • Creating Authentic B2B Brand Communications with Jimi Gibson, VP at Thrive Agency

    Creating Authentic B2B Brand Communications with Jimi Gibson, VP at Thrive Agency
    Oct 6 2025

    In this episode of the B2B Brand180 Podcast, Linda interviews Jimi Gibson, VP of Brand Communications at Thrive Agency. Jimi, who is also a TEDx speaker and Forbes Agency Council member, shares his journey from a professional magician to a marketing expert. He introduces the concept of the 'Magic Script,' a framework that helps brands connect with audiences in a meaningful way by creating parallels to the stages of a magic trick.

    This episode covers effective messaging, the importance of curiosity in marketing, and offers practical examples for businesses to engage their audience. Jimi also discusses his book, 'Chasing Carrots,' which encourages individuals to embrace their unique qualities for success.

    https://www.linkedin.com/in/jimi-gibson/

    https://www.amazon.com/Chasing-Carrots-wont-purpose-bananas/dp/1736052624

    01:00 The Magic Script: A Framework for Effective Messaging
    01:38 Experiential Exercise: Building a Message
    08:14 Breaking Down the Marketing Message
    13:35 Creating Curiosity and the Big Reveal
    16:10 The Magic Script and Its Applications
    17:53 Common Marketing Mistakes and How to Avoid Them
    18:56 The Power of Magic in Marketing



    Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

    Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

    YouTube Channel: https://www.youtube.com/@mill.agency/

    Linda's Books:
    Claim Your White Space
    https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
    Passion + Profits: Fueling Business And Brand Success
    https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/
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    22 min
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