In this episode of the B2B Brand180 Podcast, Linda Fanaras sits down with David Ebner, President of Content Workshop and author of Kingmakers, to unpack what effective brand storytelling really looks like in today’s B2B landscape.

David shares why most companies get brand storytelling wrong by leading with their own story instead of their audience’s—and how shifting that perspective can dramatically improve clarity, trust, and conversion. Together, Linda and David break down a simple, four-step framework for building a story-driven brand, rooted in understanding your ideal customer, identifying real pain points, and showing—clearly and concisely—how you make life better for the people you serve.

01:05 Why Most Brand Stories Miss the Mark
04:10 Shifting the Focus From Founder Stories to the Audience
07:25 Getting Leadership Buy-In to Change the Narrative
14:30 Using Story to Build Trust in Cybersecurity and SaaS
24:05 The Role of AI in Content Creation and Storytelling
34:20 Advice for CEOs Who Overcomplicate Their Message
37:10 Key Takeaways from Kingmakers for B2B Leaders
40:05 Rapid Fire Questions and Final Advice

https://www.linkedin.com/in/davidjebner/

https://contentworkshop.com/

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/