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The Landscaping Growth Script

The Landscaping Growth Script

Di: Script Marketing
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Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle—not just product specs. - Use storytelling, reviews, social proof, and seasonal strategies to create an unforgettable brand. Think of this as your marketing masterclass for scaling your business in the premium home space.Copyright 2024 All rights reserved. Economia Marketing Marketing e vendite
  • #116: How to Turn an Unhappy Landscaping Client Into Your Biggest Sale with Milosi’s Taylor Milliken
    Oct 20 2026

    A ten-year client is unhappy. The owner shows up in person expecting a hard conversation. He leaves with a new $70,000 project.

    In this episode of The Landscaping Growth Script, Katy Doss sits down with Taylor Milliken, President of Milosi, a landscape design-build and maintenance company in Nashville and a recent Inc. 5000 honoree, to break down the exact communication system his team uses on every property visit — and how it consistently turns complaints into some of the company's biggest revenue.

    You'll learn:

    • Why "no complaints" doesn't actually mean a landscaping client is happy

    • The two-touch communication system Milosi uses on every single property visit

    • How an unhappy, decade-long client turned into a $70,000 landscape and lighting upgrade

    • The question Taylor asks his own team to keep small issues from lingering too long

    • How to identify your ideal landscaping client — and recognize when someone isn't a fit

    • Why Taylor is focused on simplifying operations as Milosi scales past eight figures

    If you've ever assumed a quiet client is a happy client, this conversation will change how you think about every single property visit.

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    41 min
  • #115: You're Using AI Every Day. Are You Using It Well?
    Oct 13 2026

    71% of the landscaping owners we surveyed use AI every day. 86% aren't confident they're getting the most out of it. Using AI and using it well turn out to be two very different things.

    In this episode, Katy Doss of Script Marketing shares what Script's AI survey of landscaping business owners revealed, and why most companies are stuck with AI living in the owner's browser tab instead of in the business.

    You'll learn:

    • Why "Are you using AI?" is the wrong question, and what to measure instead
    • The four stages of AI maturity, and how to tell which one your business is in
    • Where AI genuinely belongs in your marketing and sales, and where it should never decide
    • How AI can quietly make your brand sound like every competitor
    • Script's 7 rules for AI in landscaping
    • A 90-day plan to turn personal AI habits into repeatable business workflows

    The companies that win won't be the ones using the most AI. They'll be the ones that got very good at deciding where it belongs.

    Download the free report, "AI in Landscaping: The Gap Between Using It, and Using It Well," at scriptmarketingco.com/resources.

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    36 min
  • #114: Inside Rossen Landscape: How an Integrator Builds the Systems Behind a Growing Landscaping Business
    Oct 6 2026

    Every landscaping business owner hits the same wall eventually: you can’t be the one designing every backyard and the one running payroll, scheduling, and accountability. Something has to give.

    At Rossen Landscape, that something was Jason Navon — the CPA-turned-Integrator who spent the last 16 years building the systems behind the design/build company’s magazine-worthy outdoor spaces.

    In this episode of The Landscaping Growth Script, Katy Doss continues her two-part series on Rossen Landscape with Integrator Jason Navon, picking up where her conversation with owner Jeff Rossen left off.

    You’ll learn:

    - How the visionary/integrator model (from the book Rocket Fuel) helps a landscaping business owner scale without losing the vision

    - Why checklists, specialized roles, and documented process create more room for creativity — not less

    - The real story behind a client testimonial that proved “good process makes good people better”

    - Why Jason stopped answering every question his team asked him, and what happened to the business when he did

    - The three things every landscaping business owner needs in place to actually hold someone accountable

    - How Jason uses AI every day to run a smoother, more efficient landscaping business

    If you’re the visionary of your landscaping business wondering who’s going to build the structure underneath you, this episode will show you exactly what that role looks like — and why it matters more than you think.

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    42 min
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