The 4C's of Brand Management copertina

The 4C's of Brand Management

The 4C's of Brand Management

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HATCH CEO & Founder Jennifer Harrington is the guest on this month's Sips N Swigs. This podcast provides an actionable blueprint on how to build a plan to test, feed and grow your brand whether you are big or small. I love the 4C’s lens: Company, Customer, Competition, Culture.

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