Summary

Lucas Plant, a beverage specialist, discusses the growth and potential of functional beverages in the non-alcoholic space. He explains the role of terpenes in flavor and aroma and how they can enhance the drinking experience. Lucas also talks about the increasing demand for wellness-focused beverages and the shift towards natural and healthier ingredients. He believes that functional beverages will continue to gain popularity and coexist with traditional alcoholic beverages in the on-premise market. The conversation explores the use of whole ingredients in the cannabis and hemp industry and the potential benefits of utilizing the entire plant. It also discusses the evolving landscape of the off-premise market, particularly in relation to non-alcoholic and functional beverages. The conversation highlights the increasing options and complexity of these beverages, as well as the growing acceptance and availability of hemp-derived THC drinks in stores. It also touches on the evolving nature of communal spaces and the potential for experiential and active lifestyle events. The discussion concludes with a brief mention of distribution models for THC and CBD products.

Takeaways

• Functional beverages, including those infused with terpenes, are gaining popularity in the non-alcoholic space.
• Terpenes play a role in flavor and aroma and can enhance the drinking experience.
• There is a growing demand for wellness-focused beverages with natural and healthier ingredients.
• Functional beverages have the potential to coexist with traditional alcoholic beverages in the on-premise market. Utilizing whole ingredients in the cannabis and hemp industry can provide a range of benefits, as the whole plant contains valuable compounds and properties.
• The off-premise market for non-alcoholic and functional beverages is evolving, with a growing number of options and a shift towards more complex and mature offerings.
• Hemp-derived THC drinks are becoming increasingly available in stores, with dedicated aisles and endcap features, indicating positive growth and acceptance.
• Communal spaces are likely to evolve towards more experiential and active lifestyle events, catering to the preferences of younger generations.
• Distribution models for THC and CBD products are developing, with distributors recognizing the potential of these beverages and actively seeking to enter the market.

Summary

The conversation explores the intersections of no and low consumption models, drinking, lifestyles, and the music industry. The speakers discuss their experiences in the music industry and how they navigated the challenges of alcohol consumption. They reflect on the changes they made to their drinking habits and the impact it had on their careers. They also touch on the importance of self-awareness and mindful consumption in the DJ culture. The conversation ends with a discussion on the potential influence of cannabis consumption lounges on the no and low movement and music culture. In this episode, Nick Crutchfield and Rob Nesta discuss the intersection of the music industry and the no and low movements. They talk about how venues are adopting non-alcoholic and low-alcohol options, and how artists are becoming more conscious of their brand and choosing to live a sober lifestyle. They also discuss the impact of the no and low movements on festivals and concerts, and the importance of community in these spaces. The conversation ends with a fun impromptu question segment.

Takeaways

• The music industry and alcohol consumption have been closely intertwined, but there is a growing movement towards no and low consumption models.
• Self-awareness and mindful consumption are important in the DJ culture, as excessive drinking can negatively impact performance and relationships.
• The top DJs in the world are increasingly embracing sobriety or non-alcoholic alternatives.
• Cannabis consumption lounges have the potential to change the no and low aspect and influence music culture.
• The conversation highlights the importance of finding balance and making choices that align with personal and professional goals. Venues are adopting non-alcoholic and low-alcohol options in response to the growing demand from artists and consumers.
• The no and low movements are becoming mainstream and are being embraced by the music industry.
• Community is an important aspect of festivals and concerts, and the no and low movements are helping to create a sense of community in these spaces.
• Cocktails are playing a significant role in the no and low movements, offering interesting and diverse options for consumers.
• The music industry is evolving, and artists are becoming more conscious of their brand and the impact of their lifestyle choices.

Summary

In this episode, Nick Crutchfield and Anthony Pullen conclude the mini-series on bringing brands to life. They discuss the steps after constructing a team, including inventory control and identifying pinch points. They also explore the importance of trade introduction and trade shows in making a brand stick. The conversation then shifts to the significance of national accounts and the impact of e-commerce and off-premise sales. They delve into the knock-on effect and how it can benefit brands. Finally, they share their top hidden spots in Las Vegas.