Hi Friend,

Day 8 of Slow Burn.

Yesterday I was so excited about my post idea.

Found a cute picture. Designed it in Canva. Hit publish. Sent it to Maria The Leader.

And she responds:

“Can’t you just tell a fu**ing story without trying to sell me?” 🤣

UMMM.

Excuse me??

But also…

She wasn’t wrong.

If you want to master storytelling in marketing, you have to stop turning every post into a pitch.

The most powerful content doesn’t convince. It resonates.

Storytelling builds trust. Storytelling builds authority. Storytelling creates connection before conversion.

When you embody your work, people don’t need a CTA shoved down their throat.

They feel you.

And when they feel you, they move toward you.

That’s marketing.

See you inside, Mari

Today’s Burn:

Just tell a fu**ing story.

No lesson. No framework. No pitch.

If you’re feeling really risky…

Don’t sell after.

XOXO

Join the FREE Telegram Community to experience Slow Burn in real time (with others): https://t.me/+aqUQukpN8dI0ZTQx

MY EXAMPLE: https://www.instagram.com/p/DSa3YcjDoPQ/?igsh=dGU3MG50OXM2ajB1

Maria's Podcast:

https://podcasts.apple.com/us/podcast/social-media-sales-high-ticket-sales-page-storytelling/id1840023009

Hi Friend!

Day 7 of Slow Burn here.

So many of you have asked me lately, “What changed? Your business feels on fire.”

The truth...I pivoted.

At the beginning of 2025, I was exclusively in the fertility space. Before that, intuitive mediumship. Then business readings. Now I help parent-entrepreneurs build intuitive, wealth-generating businesses using both visibility strategies and energetics.

And yes, I’m a Manifesting Generator. Multipassionate by design.

Which means I evolve quickly. I see patterns fast. And I outgrow things when they’re no longer aligned.

For months, I worried I had pivoted “too many times.” I worried about losing credibility. I worried about confusing my audience.

Instead, my momentum multiplied.

Because business growth doesn’t come from staying the same.

It comes from alignment.

Four months ago, my husband asked me one question that changed everything.

See you inside,

Mari

⸻

Today’s Burn:

1️⃣ If you’re considering pivoting your business, reflect on this:

What do you refuse to celebrate in your industry?

“I will not clap when __ if it requires __.”

Go post it. Stand for something.

XOXO

Join the FREE Telegram Community to experience Slow Burn in real time (with others): https://t.me/+aqUQukpN8dI0ZTQx

MY EXAMPLE:

https://www.instagram.com/p/DSY0QVrDmWZ/?igsh=dDYyb3Y0dTNpcWpo

Hi Friend!

Day 6 of Slow Burn featuring my 1yr old daughter, Anaya. LOL

Today we’re talking about your zone of genius and why being talented isn’t the same thing as building your business from your genius as a coach, mentor, guide, or teacher.

A lot of online business owners are operating from their zone of excellence (more on this inside The Big Leap by Gay Hendricks). You’re skilled. You’re experienced. You get results. People compliment you.

But your zone of genius is different.

If you want to stand out online… If you want to create a category of one… If you want clients to know why to choose you over competition...

You can only grow your business so much from your skills and expertise.

Today we’re unpacking:

• The difference between zone of excellence vs zone of genius • How to know if you’re truly in your calling as an entrepreneur • Why obsession creates authority • And how to position yourself as a category of one in your industry

Because talent can make you money.

But obsession builds an empire.

See you inside, Mari

⸻

Today’s Burn:

1️⃣ Evaluate if you’re in your zone of genius based on your level of obsession.

Are you actively learning? Listening to podcasts? Reading books? Testing your frameworks? Studying opposing viewpoints?

2️⃣ Show us you being obsessed.

Not just teaching. Practicing. Studying. Living it.

XOXO

Join the FREE Telegram Community to experience Slow Burn in real time (with others): https://t.me/+aqUQukpN8dI0ZTQx

MY EXAMPLE: https://www.instagram.com/reel/DSWjxXUDslt/?igsh=MWVqYnF5NjMzMXhudA==

Hi Friend!

Whispering to you from my couch because my daughter is already asleep and I told myself I’d record this before the night ended.

This is Day 5 of Slow Burn. 33 days of creating content without forcing a sale. 33 days of testing what happens when feminine energy leads my marketing strategy.

Today we’re talking about how to write hooks that convert aligned clients in your marketing (whether on social media or on billboards).

Because here’s the trend I am seeing from businesses:

Most aren’t bad at content. They’re just skipping the research. No, I'm not talking about surveys.

Your ideal clients are already telling you: – What they think their problem is – What they’re frustrated about – The exact words they use to describe it

You just have to know where to go and how to listen.

So today we’re unpacking:

• How to find client language for better messaging • How to build high-converting hooks using real pain points or desires • The difference between triggering your audience and activating buyers • And why identification always comes before invitation in my content marketing

Because sometimes your content isn’t converting… Not because your offer is wrong. But because your hook skipped the part where your client feels seen.

See you inside, Mari

⸻

Today’s Burn:

1️⃣ Join a space where your ideal clients are already talking. Facebook groups. Masterminds. Comment sections. Niche communities.

2️⃣ Pay attention to the questions they’re asking. That’s your market research. That’s your content strategy.

3️⃣ Use their exact words in your hook. Start with what they believe is the problem. Then guide them to what’s actually underneath it.

This is how you create magnetic messaging. This is how you convert without convincing.

Drop your hook. DM it to me. Or share it inside the group so we can love on you.

XOXO

Join the FREE Telegram Community to experience Slow Burn in real time (with others): https://t.me/+aqUQukpN8dI0ZTQx

MY EXAMPLE(S):

The not so great one -

https://www.instagram.com/p/DP19MPbjl7G/?igsh=b2d0Z285c2ZtNW1x

The most recent -

https://www.instagram.com/p/DSTsdW1DvvT/?igsh=OXkzNWlpZ2NlcjV0

An extra example -

https://www.instagram.com/reel/DQAc-dpDqyz/?igsh=bGtwNGk2dHR4NHg0

Hi Friend!

Coming to you from my car parked outside my house because it’s Sunday football, cousins are over, food is cooking, my daughter is inside playing…

And I still desire a business that moves the needle.

Both get to exist. I’m not choosing.

From the outside, my numbers this week might look confusing. One post almost hits 2,000 views. The next? A couple hundred. Then less.

So… is this working?

That’s what we’re unpacking today.

We’re talking consistency. We’re talking strategy. And we’re talking about the message underneath the message.

Because sometimes the thing you think is the problem… isn’t the problem.

See you inside, Mari

⸻

Today’s Burn:

1️⃣ Share the FIRST version. The messy one. The unfiltered one. The one that came through in the shower, the car, the chaos.

2️⃣ Ask yourself: – What does my client THINK the problem is? – What’s actually the problem underneath that?

Post from there.

Drop your post. DM me. Or share it in our free community so we can love on you.

XOXO

Join the FREE Telegram Community to experience Slow Burn in real time (with others): https://t.me/+aqUQukpN8dI0ZTQx

MY EXAMPLE: https://www.instagram.com/reel/DSQLa9xDn5C/?igsh=MWZqNWt3YmE5eTFzMA==

Hi Friend!

Day 3 of Slow Burn is here and we’re talking about the real reason you feel like an imposter… and it’s not confidence. It’s not worthiness. It’s not mindset.

It’s obsession.

I’m sharing how I realized my “easy wins” weren’t actually my zone of genius, they were just the first things that worked. And how shifting into what I was truly obsessed with changed everything in my business.

Here’s what I’ve built by leaning into obsession instead of obligation:

• 5000X Online Business in revenue
• Doubling my Airbnb portfolio to 4 units across 2 states All with a newborn (now toddler) and a 9-5 AND Without sacrificing my marriage or my health.

Your calling isn’t:

• The first thing that sold
• The thing people compliment you on
• The thing currently paying your bills

It’s the thing you can’t stop studying.

The thing you’re endlessly curious about.

The thing you’d master even if nobody clapped.

See you inside,

Mari

Today’s Burn:

1. Do an Obsession Audit:

• What do you study because you can’t help it?
• What part of your current offer secretly bores you?
• If money was guaranteed for 6 months, what would you go all in on mastering?

1. Post from that obsession. Post from the curious, lit-up, can’t-stop-thinking-about-this version of you.

Then share the link and let us love on you!!

Join the FREE Telegram Community to experience Slow Burn in real time (with others):

https://t.me/+aqUQukpN8dI0ZTQx

My example post of the day:

https://www.instagram.com/p/DSNd1aNjkd0/?igsh=MW4wZWx3Zjg3aDZuNQ==

Hi Friend!

Day 2 of Slow Burn is here and we’re talking about messaging, positioning, and drawing a line in the sand so you repel the wrong clients and attract the perfect-fit followers and buyers into your audience. I’m sharing how I learned to trust my intuition, follow my desires, and stop outsourcing my power (without losing my mind in the process).

From podcast launches to intuitive dreams, I’m sharing the exact moves that led me to where I am in 2025:

- 5000X Online Business in revenue

- Doubling my Airbnb portfolio to 4 units across 2 states

All with a newborn (now toddler) and a 9-5

AND

Without sacrificing my marriage or my health.

See you inside, Mari

Today’s burn:

Today’s Burn:

1) Write out WHAT YOU STAND FOR and WHAT YOU DO NOT STAND FOR (make a line in the sand)

2) Then share your “I don’t do ___” post aka your repelling line that actually magnetizes.

Then share the link and let us love on you!!

Join the FREE Telegram Community to experience Slow Burn in real time (with others):

https://t.me/+aqUQukpN8dI0ZTQx

My example post of the day:

https://www.instagram.com/p/DSL6nW6jkrg/?igsh=MW91NGRzOHZkbDg1bg==

Hi Friend!

It's so funny. I almost re-recorded this because I f-bomb'd so much...but then I thought I know there has to be someone out there that needs to hear it this exact way.

This episode opens Day 1 of SLOW BURN, a 33 day content and visibility challenge for women building soul led online businesses who are done following rules that were never designed for them.

We’re talking about a new way to create content, build visibility, and sell without force, pressure, or convincing. No more trying to "get" anyone off the fence. Instead of trying to convince people to buy, we start by reclaiming what makes you magnetic in the first place: your lived experience, your education, your perspective, your unique edge.

If you’re a purpose driven entrepreneur who knows your work is powerful but struggles to articulate it without shrinking or over explaining, this episode will change how you think about selling and being seen both on social media and in selling.

See you inside, Mari

Today’s burn:

BRAG ON YO SELF

Where have you invested?

What degrees and certifications do you hold?

What have you survived?

What are you proud of?

What have you built?

What rooms have you been brave enough to walk into?

Pick one or pick all.

Brag.

Even if it feels awkward.

Especially if it feels awkward.

Then share the link and let us love on you!!

Join the FREE Telegram Community to experience Slow Burn in real time (with others):

https://t.me/+aqUQukpN8dI0ZTQx

My example post of the day:

https://www.instagram.com/reel/DSJXKTZjkLC/?igsh=MTdxOGY0ZWk3aHRjbg==