Hi Friend!

Whispering to you from my couch because my daughter is already asleep and I told myself I’d record this before the night ended.

This is Day 5 of Slow Burn. 33 days of creating content without forcing a sale. 33 days of testing what happens when feminine energy leads my marketing strategy.

Today we’re talking about how to write hooks that convert aligned clients in your marketing (whether on social media or on billboards).

Because here’s the trend I am seeing from businesses:

Most aren’t bad at content. They’re just skipping the research. No, I'm not talking about surveys.

Your ideal clients are already telling you: – What they think their problem is – What they’re frustrated about – The exact words they use to describe it

You just have to know where to go and how to listen.

So today we’re unpacking:

• How to find client language for better messaging • How to build high-converting hooks using real pain points or desires • The difference between triggering your audience and activating buyers • And why identification always comes before invitation in my content marketing

Because sometimes your content isn’t converting… Not because your offer is wrong. But because your hook skipped the part where your client feels seen.

See you inside, Mari

⸻

Today’s Burn:

1️⃣ Join a space where your ideal clients are already talking. Facebook groups. Masterminds. Comment sections. Niche communities.

2️⃣ Pay attention to the questions they’re asking. That’s your market research. That’s your content strategy.

3️⃣ Use their exact words in your hook. Start with what they believe is the problem. Then guide them to what’s actually underneath it.

This is how you create magnetic messaging. This is how you convert without convincing.

Drop your hook. DM it to me. Or share it inside the group so we can love on you.

XOXO

Join the FREE Telegram Community to experience Slow Burn in real time (with others): https://t.me/+aqUQukpN8dI0ZTQx

MY EXAMPLE(S):

The not so great one -

https://www.instagram.com/p/DP19MPbjl7G/?igsh=b2d0Z285c2ZtNW1x

The most recent -

https://www.instagram.com/p/DSTsdW1DvvT/?igsh=OXkzNWlpZ2NlcjV0

An extra example -

https://www.instagram.com/reel/DQAc-dpDqyz/?igsh=bGtwNGk2dHR4NHg0