In this episode of Swizzle & Sip, guest host Jennifer Hunter (Gensyn Design) turns the mic around and interviews founder Crystal Vann Wallstrom about the messy, honest middle of building Swizzle Market. They talk about how sobriety made Swizzle possible, what really happened inside a 5,500 sq ft alcohol-free hub at Jefferson Pointe, and why Crystal is intentionally moving into a 975 sq ft space as the first step in a bigger vision.

You’ll hear:

• The personal story behind quitting alcohol and why Swizzle couldn’t exist any other way.
• The leap from a tiny pop-up to a huge flagship, and the hard math of rent, staffing, and “vibe” that didn’t add up.
• How startup debt, SBA/CBD rules, and landlord realities forced a reset—and why that reset is actually positioning Swizzle to scale.
• The loneliness, second-guessing, and decision fatigue of being a founder while your house and credit cards are on the line.

If you’re sober-curious, building something of your own, or just wondering what’s really going on behind the scenes at Swizzle, this conversation shares the truth while Crystal is still in it—not the polished “after” version.”

In this episode of Swizzle & Sip, Crystal Vann Wallstrom sits down with Jordan McDonald, co-founder of Floral, a THC and CBD beverage company based in Indiana.

As cannabis-infused drinks hit the mainstream, Floral stands out with its farm-to-fridge approach, prioritizing transparency, flavor, and thoughtful formulation. Crystal and Jordan explore how THC and CBD beverages can serve as intentional, alcohol-free alternatives, and what makes Floral’s products unique in a rapidly growing space.

Tune in to hear:

• Cannabis legality
• How Floral crafts its infused drinks—from sourcing to shelf
• Why some people are choosing THC over alcohol
• The challenges (and wins) of running a cannabis-based beverage company in Indiana
• What “farm to fridge” really means in this industry

Whether you’re canna-curious or just exploring new drink rituals, this episode offers a refreshing look at the intersection of wellness, innovation, and mindful consumption.

🎧 Listen now, subscribe, and join the movement.

📍 Visit Floral at drinkfloral.com

🌐 More from Swizzle: swizzlemarket.com | @SwizzleAFMarket

Welcome Cody Moon from 2 Toms Brewing Company. Cody does a little bit of everything for 2Toms including serving as Brewer & Operations Manager

Our chat covers:

- Lil' Ditty, the FANTASTIC non-alcoholic sour beer from 2Toms - The brewing process of an NA beer - What their H20 hop water is exactly, and how it's made - Why trying to include more and more people is just a good idea - And what might be in store for 2Toms in the future!

Be sure to stop by Swizzle to get a taste of the Lil' Ditty sour, which has become one of your go-to beers for spring and summer. Head over to 2Tomsbrewing.com to check out more of what they do, including events at their location in Fort Wayne!

As always, thank you for listening and taking time to visit Swizzle!

Listen now, subscribe, and join the movement!

SwizzleMarket.com | Jefferson Pointe, Fort Wayne | @SwizzleAFMarket