Are you spending thousands on marketing but leaving revenue on the table? In this episode of the Bug Bux Podcast, Allan Draper sits down with Tanner Crookston from Plaibook to discuss how pest control companies can turn more leads into customers without simply spending more on advertising.

Tanner shares lessons from building inside sales programs, navigating the challenges of growing a technology startup, and learning from his company's first customer cancellation. Together, Allan and Tanner break down why the small, unexciting improvements often make the biggest difference in business and how honest communication, better systems, and consistent training can transform sales performance.

In this episode, you'll learn:

• Why increasing your close rate can have a bigger impact on profitability than generating more leads.
• How to identify gaps in your sales funnel and improve return on ad spend.
• Why deliberate practice and mastering the fundamentals lead to long-term success.
• How to turn customer cancellations and setbacks into opportunities for improvement.
• How lead management systems and sales rep training work together to improve conversions.
• One simple way to increase revenue by booking additional service inspections during the sales process.

If you're ready to stop chasing the next big thing and start maximizing the opportunities already in front of you, this episode is for you.

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