Mark and Peter check in from Arkansas, where they attended the People for Bikes Shift Conference, rode the new mountain bike park and raced Big Sugar gravel. The region and the bike industry are both changing in many ways. We take you through our insights.

Lars Rikse, Global Managing Director of Cervelo, came to his current role from Red Bull and consulting in many industries before that. Can he apply all of those learnings to move Cervelo into its next phase of growth? Listen in as he charts the future for a brand rooted in engineering and racing.

X-Lab is the most disruptive bike business in the United States. Patrick runs sales and marketing for the new Chinese brand. He shares with us where they came from, how they're launching in the US and what they're planning for the future.

The INTVL app gamifies running and cycling by allowing you to take territory with your workouts. Louis had been a fitness influencer, and he used highly effective social media video content to market his app. We learned a lot in this episode.

Fresh back from France, Mark and Peter just attended the Tour de France Femmes Avec Zwift and rode the grueling L'Étape which finished with the legendary climb of Mount Ventoux. They share their insights from the event and what they saw around Avignon and Nice.