Brompton’s Juliet Scott-Croxford joins the show to unpack how a bike invented in a London apartment became an iconic global brand built around “urban freedom for happier lives.” We dig into what truly differentiates Brompton in a sea of sameness—product design, London-based manufacturing, and a creative, inclusive community that feels more like a movement than a market segment—plus how the brand thinks about customer profiles across regions. Juliet also shares a candid view of the e-bike landscape, Brompton’s retail strategy and “activate the city” approach, and what’s coming over the next decade.

In this episode of Speaking of Bikes, we dig into the 2025 Bicycle Trends Report that Peter and Mark published this week. We go over everything important in the world of bicycles with one of the sharpest minds in cycling journalism, James Huang, author of the n-1 Substack and longtime industry insider.

James helps us make sense of a bike industry in flux — from tariffs, inventory gluts, and fragile business models to what’s actually changing on the product and culture side. We talk e-bikes, AI, aero everything, emerging tech like 3D printing and 32” wheels, and why community and belonging may matter more than marginal gains right now.

It’s an honest, occasionally irreverent conversation about where cycling has been, where it’s headed, and what brands, riders, and cities should be paying attention to next.

If you care about bikes and the industry that makes them, this one’s for you.

If you'd like to download a copy of the report, you can find it here.