Episodi

  • The expectations vs. reality of fast business growth (aka. The time I became an ”overnight success”)

    The expectations vs. reality of fast business growth (aka. The time I became an ”overnight success”)
    Jun 5 2022

    My business grew rapidly in 2020, but the 'overnight success' tag didn't ring true! Today I share with you my journey (and failures) to success. I detail the pros & cons of rapid growth and I highlight what I would do differently (aka - the take-aways for you!)

    Here's what I cover in this episode:

    • It's not all sunshine & butterflies (pros & cons of rapid growth)
    • Growth as validation
    • 'Upper-limiting' growth potential
    • The mindset muck
    • Sustainability of growth
    • One step back...two steps forward
    • Reducing the 'Business Bloat'
    • Systems, processes & SOP's are critical
    • The value of scaling software
    • YOU are SO important!!
    • Overcoming the fear that it will break!

    SHOW LINKS:

    • Get the book — 99 Launch Lessons: https://stephtaylor.co/book 
    • Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    • Learn more about Boost Your Brands Superfans: https://stephtaylor.co/boost-your-brands-superfans
    • 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    • Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    • Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    • Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    • Let's be Instagram friends:  https://instagram.com/stephtaylor.co 
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    23 min
  • How my business has evolved in 500 episodes—and predictions for the future of online launches

    How my business has evolved in 500 episodes—and predictions for the future of online launches
    Jun 2 2022

    Ep 500...Wow!! In the last 4 years of podcasting I have covered so many topics. Today I want to share with you how my business has evolved and my predictions for online business and launching.

    Here's what I cover in this episode:

    • May 1st, 2018 - where it all began!
    • My first launch flop...
    • The Podcast Launch Plan evolution
    • 2022 - you're not alone...this is tough! Flexibility is key...
    • Looking ahead...audience growth without ad spends
    • Remaining authentic in our offers
    • Know, Like and Trust...standing out in the noise
    • Getting to the finish line
    • Becoming more accessible
    • Email is King!
    • Web3 & NFT's for digital products

    SHOW LINKS:

    • Get the book — 99 Launch Lessons: https://stephtaylor.co/book 
    • Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    • Learn more about Boost Your Brands Superfans: https://stephtaylor.co/boost-your-brands-superfans
    • 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    • Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    • Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    • Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    • Let's be Instagram friends:  https://instagram.com/stephtaylor.co 
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    28 min
  • Monica Yates on how to create boundaries in your business to protect your energy

    Monica Yates on how to create boundaries in your business to protect your energy
    May 31 2022

    Monica is a trauma healer and embodiment coach who works with women to set boundaries in their business and personal life. In her coaching, Monica explores the need for boundaries to avoid exhaustion and overwhelm and protect your positive energy.

    Language warning for this episode!

    In today's episode Monica and I chatted about:

    • Boundaries without resentment
    • Signs you need to set boundaries in your business
    • Identifying boundaries within yourself - self-respect and discipline
    • 'Silence' is golden...
    • The importance of embodying your boundaries into your energy
    • The surprising benefit of distancing yourself from validation
    • Teaching your boundaries through gentle communication

    You can find Monica at https://monicayates.com.au/ and sign up to her masterclass at https://monicayates.com.au/monica_work/boundaries-bitch/ or on Instagram @ monicayateshealth

    SHOW LINKS:

    • Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    • 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    • Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    • Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    • Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    • Let's be Instagram friends: https://instagram.com/stephtaylor.co
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    45 min
  • Instagram doesn’t light me up anymore—here’s what I’m doing instead

    Instagram doesn’t light me up anymore—here’s what I’m doing instead
    May 29 2022

    Instagram has always been a core part of my business that has seen me reach great levels of success. However, with the ever-changing algorithms and content saturation we are experiencing today, I decided it was time to reassess its impact on my future goals.

    In this episode, I share with you my journey through Instagram

    • My IG success story...the early days!
    • The reality of those 'shiny objects' (aka Reels)
    • Navigating the posting conundrum - what I want to post vs what my followers want to see
    • It's okay to not be 'BIG' on Instagram (particularly if it doesn't fit your goals)
    • How to make Instagram 'work for me' - options, options, options...
    • And...where to from here!

    TL;DR - You don't HAVE to do anything in your biz. Do what works for you—and that includes IG.

    SHOW LINKS:

    • Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    • 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    • Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    • Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    • Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    • Let's be Instagram friends: https://instagram.com/stephtaylor.co
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    23 min
  • What to do during launch stuff ups and tech glitches (like the time I called everyone on my email list ”Sarah”)

    What to do during launch stuff ups and tech glitches (like the time I called everyone on my email list ”Sarah”)
    May 26 2022

    Tech glitches are a given, particularly when you are launching! I've had my fair share...but it doesn't need to feel like the 'end of the world'!!

    In this episode, I share with you some of my tech glitches and how I handled them...

    • Launching on Friday 13th....
    • Testing, testing....503 error!
    • Everyone's called 'Sarah', right?
    • Webinar "Going live in 3,2,1"....
    • That time 60 people got all 13 cart open emails at once

    The positive take-away from unintended glitches is the opportunity it presents to re-evaluate your processes to minimise a reoccurrence!

    SHOW LINKS:

    • Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    • 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    • Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    • Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    • Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    • Let's be Instagram friends: https://instagram.com/stephtaylor.co
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    13 min
  • Tarzan Kay on how to make consistent sales with a small email list

    Tarzan Kay on how to make consistent sales with a small email list
    May 24 2022

    Tarzan is a copywriter and email marketing specialist who has the unique ability to write fun and engaging emails that WANT to be read! Her story-based copywriting and consistent email model is designed to not only return a high email open rate but in turn, build better relationships and audience growth.

    In this episode, Tarzan and I chatted about:

    • Why your email marketing strategy should be the centre of your business
    • The striking differences between communication by email marketing and social media
    • How to do 'a lot' with a small email list
    • The benefit of storytelling as a unique value proposition
    • Lessons learned in email list building
    • Tips for developing relatable, easy-read, saleable emails (and overcoming the fear of 'unsubscribe')
    • How to keep small email list engagement
    • The difficulty of identifying your best business balance

    Love this interview? Get MORE! Join Tarzan for her FREE Masterclass: Small List, Big Profit https://tarzankayglobal.samcart.com/referral/masterclass/TWNXfJXXjvNRfNrz  And get to know her better on instagram @tarzan_kay

     

    SHOW LINKS:

    • Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    • 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    • Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    • Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    • Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    • Let's be Instagram friends: https://instagram.com/stephtaylor.co
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    51 min
  • Some of the biggest mistakes you can make with your launch (Book Extract)

    Some of the biggest mistakes you can make with your launch (Book Extract)
    May 22 2022

    This episode is designed to help prevent you from making some of the big mistakes you can make in a launch. This is an extract from my book, 99 Launch Lessons.

     

    SHOW LINKS:

    • Get the book — 99 Launch Lessons: https://stephtaylor.co/book 
    • Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    • 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    • Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    • Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    • Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    • Let's be Instagram friends:  https://instagram.com/stephtaylor.co 
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    10 min
  • Madison Dohnt on the energy behind a successful launch and how to launch less stressfully

    Madison Dohnt on the energy behind a successful launch and how to launch less stressfully
    May 16 2022

    Madison is another of my Launch Magic Alumni who enjoys a successful career as a Women’s Hormone Specialist and Naturopath. After personally experiencing health issues, Madison took her knowledge as a scientist and high school science teacher and pivoted her career into the health space, specifically her passion for empowering and educating women about hormone health. Today Madison runs a successful 8 week Balance your Hormones Course.

    In this episode, Madison and I chatted about:

    • How and why she took her education and knowledge to a digital product
    • How Launch Magic gave her the realisation that the ‘Success of your launch is reliant on your ENERGY’
    • Madison’s post-it note strategy for boosting your confidence when teaching a live webinar
    • Her ‘a-ha’ moment after content sharing in the lead up to her launch
    • The impact of stress on our hormones through launching—and how to minimise stress in a launch
    • Learnings from her first launch and the boundaries and changes implemented going forward

    You can find Madison at https://www.madisondohnt.com/ and find her free eBook at https://www.madisondohnt.com/clearyoursymptoms or on instagram @ madisondohnt

    Doors are currently open to Launch Magic until 19th May. Find out more and enroll at https://stephtaylor.co/magic

    SHOW LINKS:

    • Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    • 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    • Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    • Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    • Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
    • Let's be Instagram friends: https://instagram.com/stephtaylor.co
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    40 min