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Social Media for Social Impact

Social Media for Social Impact

Di: Dr. Misha Kouzeh
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A proposito di questo titolo

Welcome to Social Media for Social Impact— the podcast where we explore how clicks, shares, and stories aren’t just shaping culture, but driving real change. I’m your host, Misha Kouzeh, and together we’ll uncover the strategies, tools, and lessons behind campaigns that move people — and move the needle for business too.

Now, let’s be honest. Social media can feel like a noisy, crowded place. But when used intentionally, it’s one of the most powerful tools we have for creating impact at scale. From viral campaigns that spark conversations worldwide, to small grassroots movements that start with a single post, we’ll dive into what works, what doesn’t, and how use social media as a force for good.

Along the way, I’ll be joined by leaders in business, marketing, tech, higher education, and more. We’ll talk about how to measure the ROI of doing good, why purpose is the new brand currency, and how AI is reshaping influence in ways we’re only beginning to understand.

So whether you’re a marketer, a business leader, social entrepreneur, or someone who just believes social media can be more than doomscrolling — this podcast is for you.

Dr. Misha Kouzeh
Economia Gestione e leadership Management Marketing Marketing e vendite
  • Why Trust Is the Real Currency of Social Media for Social Impact
    Mar 8 2026

    In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh interviews Jessica Jackley, founder of Kiva, about how trust, storytelling, and digital platforms can drive social entrepreneurship. Jessica shares how hearing Dr. Muhammad Yunus reframe poverty as a lack of opportunity inspired her to leave her job, travel to East Africa, and help launch Kiva, a platform that allows people to lend directly to entrepreneurs around the world. What began as seven loans totaling $3,000 has grown into more than $2.5 billion in loans globally. She discusses how radical transparency helped Kiva build trust, including lessons from an early fraud case that strengthened the platform’s systems and community support. Jessica also offers advice for social entrepreneurs on ethical storytelling, avoiding trend-driven noise, and building meaningful impact through digital platforms.

    00:00 Introduction to Social Media for Social Impact

    01:15 Meet Jessica Jackley: Kiva Co-Founder & Social Enterprise Pioneer

    02:30 The Early Days of Kiva & The Power of Storytelling

    08:30 From $3,000 to $2.5 Billion in Microloans

    11:30 Radical Transparency: Kiva's First Fraud Case

    17:00 Storytelling Strategy for Social Entrepreneurs

    24:00 Co-Creation & Ethical Marketing

    28:30 Breaking the Self-Sacrifice Myth

    32:45 What's Next: Volunteering & New Book

    Connect with Jessica on LinkedIn: www.linkedin.com/in/jessicajackley.

    Check out her latest book: www.penguinrandomhouse.com/books/790033/a-kids-book-about-giving-by-jessica-jackley.

    I'm happy you're here! Like the show?

    · Leave a rating and review on your favorite platform

    · Drop comments or questions for future episodes

    · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh

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    37 min
  • From Clicks to Cures: How Healthcare Brands Use Social Media to Impact Patient Lives
    Apr 13 2026

    What happens when a filmmaker-turned-marketer finds his way into biotech? Francis Ukpolo, Marketing Lead at Amgen and founder of Afro Theory, joins Misha Kouzeh to pull back the curtain on healthcare marketing — the regulatory guardrails, why pharma turns off social media comments, and how a single conference moment can drive patient outcomes.

    00:00 Introduction & Meet Francis Ukpolo

    3:39 From Filmmaker to Healthcare Marketer

    5:28 Inside Omnichannel Marketing at Amgen

    9:52 The Regulatory Reality of Healthcare Marketing

    13:33 When Clinical Data Goes Viral

    15:57 How Afro Theory Was Born

    21:43 AI, Creators & the Future of Social Media

    25:48 Closing Thoughts & Where to Find Francis

    Connect with Francis on LinkedIn: www.linkedin.com/in/francisukpolo

    Check out Afrotheory: www.afrotheory.com

    Follow Francis on Instagram: www.instagram.com/fresh_pepper

    I'm happy you're here! Like the show?

    · Leave a rating and review on your favorite platform

    · Drop comments or questions for future episodes

    · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh

    Mostra di più Mostra meno
    28 min
  • How to Land Social Impact Jobs Using LinkedIn and Networking
    Jan 20 2026

    In this episode of 'Social Media for Social Impact,' host Misha interviews Ben Precourt, LinkedIn's 'Boston Social Impact Guy.' They discuss how LinkedIn and other digital platforms can boost credibility and visibility in the nonprofit and social impact sectors. Ben shares his journey of becoming a key figure in Boston's social impact community through consistent and strategic LinkedIn postings. They explore challenges in the social impact job market, the importance of living wages, and practical tips for networking and building a personal brand on social media. Ben also introduces his new initiative, 'Hype for Good,' aimed at creating a nationwide network of social impact influencers. They conclude with advice on leveraging social media for personal and organizational growth.

    00:00 Introduction to Social Media for Social Impact

    00:40 Meet Ben Precor: The Boston Social Impact Guy

    01:36 Ben's Journey into Social Impact

    03:53 Challenges in the Social Impact Job Market

    08:59 The Importance of Volunteering

    13:09 Using LinkedIn Effectively

    23:04 Hype for Good: A New Initiative

    24:57 Ben's Career and Future Plans

    28:33 Final Thoughts and Closing Remarks

    Connect with Ben on LinkedIn: www.linkedin.com/in/bostonsocialimpactguy

    I'm happy you're here! Like the show?

    · Leave a rating and review on your favorite platform

    · Drop comments or questions for future episodes

    · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh

    Mostra di più Mostra meno
    33 min
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