Episodi

  • Omega & The Olympics – When Time Decides History

    Omega & The Olympics – When Time Decides History
    Feb 26 2026

    Omega has been the Official Timekeeper of the Olympic Games since 1932. In this episode of Social Brody, we explore how Omega turned precision into one of the smartest sponsorship positions in history. From technological breakthroughs to category ownership and reputational risk, we break down how measuring time became a global branding strategy.

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    11 min
  • Coca-Cola & The Olympics: The Longest Sponsorship Deal in History

    Coca-Cola & The Olympics: The Longest Sponsorship Deal in History
    Feb 11 2026

    Coca-Cola has sponsored the Olympics since 1928, the longest partnership in sports history.

    In this episode of Social Brody, we break down the strategy behind this iconic deal: why the Olympics are such a powerful sponsorship property, how Coca-Cola evolved from logo exposure to experiential marketing, and what the Paris 2024 sustainability controversy teaches us about brand credibility and reputational risk.

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    15 min