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You’ve been waiting for the plan to feel perfect. The path to feel certain. The timing to feel right.
Spoiler: it never does.

In this kickoff episode of So Here’s the Thing, we’re ditching the myth that you need absolute clarity before you begin. Erin shares the behind-the-scenes truth of building in real time — through flopped launches, messy pivots, and rebrands she stopped counting.

This isn’t about waiting until you’re ready.
It’s about becoming her while you move.

If you’ve got ideas sitting in drafts, dreams on pause, or momentum that feels stuck — this one’s for you.

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Welcome to So Here’s the Thing — the no-fluff space for business, becoming, and being a little unhinged along the way. Hosted by Erin Whitney, business consultant and chaos navigator, this podcast is for the ones scaling in real time — through pivots, plot twists, and the pressure to have it all figured out.

If you’ve been waiting for clarity before you start… this show will lovingly call you out and hype you up.

We’re not chasing perfection here. We’re building while it’s messy.
Because becoming her? That journey is anything but quiet.