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Start Before the Clarity Comes

Start Before the Clarity Comes

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You’ve been waiting for the plan to feel perfect. The path to feel certain. The timing to feel right.
Spoiler: it never does.

In this kickoff episode of So Here’s the Thing, we’re ditching the myth that you need absolute clarity before you begin. Erin shares the behind-the-scenes truth of building in real time — through flopped launches, messy pivots, and rebrands she stopped counting.

This isn’t about waiting until you’re ready.
It’s about becoming her while you move.

If you’ve got ideas sitting in drafts, dreams on pause, or momentum that feels stuck — this one’s for you.

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