Today I am joined by the founders of Batta, Maya and Peyton! Maya is the co-founder of Batta, a newly launched all-natural cake mix brand based in NYC. A native of Dallas and Wake Forest graduate, she holds a master's in sustainability from Harvard and has built her career at a leading professional services firm. At Batta, she drives creative vision, brand strategy, and marketing: building a brand that proves clean ingredients and genuine beauty don't have to be mutually exclusive. In her limited free time, Maya loves to bake (a given), run (completing the 2025 NYC Marathon… despite a few injuries), and hang out with her kitten, Squirrel.

Peyton is the co-founder of Batta and leads the behind-the-scenes side of the brand. From finance and legal to operations, she is focused on building the foundation that allows Batta to grow. With a double major in math and business from Washington and Lee University and a six-year career in investment banking and private credit, Peyton brings a practiced analytical mindset to the business and loves figuring out how to turn a great idea into a company that can actually scale and survive. Outside of Batta, Peyton is happiest spending her time outdoors, running, hiking, or finding an excuse to get to a sauna or cold plunge.

In this episode we talked about the idea behind Batta, what it's like launching a CPG brand, coming up with iconic flavor combinations, how to get in stores, and so much more!

Batta's Instagram

Batta's Website

For Goodness Cakes

Today I am joined by Kate Korngold and her mom, Kristy! A competitive junior golfer from an early age, Kate founded Featherie in 2023 after a simple realization: there was nowhere for girls and women to find golf apparel that was both functional and genuinely beautiful. So she built it herself. Under Kate’s creative direction, Featherie has grown from a junior golf line into a full women’s and girls’ performance apparel brand– with LPGA and MetPGA partnerships, national press coverage, and a devoted community of women discovering golf on their own terms. Kate’s founding story is central to Featherie’s identity: a new generation of women building a seat at the table, on the course and beyond. Kate's mom, Kristy, also joined our conversation!

Featherie's Website

Featherie's Instagram

First Tee

Today I am joined by Mallory Mathison! Mallory’s innate sense of style; her passion for design; and her joy in entertaining are the foundations of Mallory Mathison Inc. With a deep appreciation for historical context, she creates gracious and inviting interiors that mix elements of the past with the comforts of today. Mallory’s vast experience in all facets of classical design combined with her unwavering commitment to excellence ensures the success of every project. A native of Alabama, Mallory is an inveterate traveler whose adventures yield one-of-a-kind pieces for her projects. From the bustling markets in Paris to sterling shops in New York, Mallory is devoted to sourcing beautiful decorative arts. Mallory and her husband are always busy with their twin boys and their adored Shih Tzu, Mr. Henry.

Mallory's Website

Mallory's Instagram

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