Every January, we’re told the same thing: New year, new you.

New habits. New routines. New discipline. A complete reinvention — just because the calendar changed.

But what if that idea is actually setting people up to fail?

In this episode of Sniffing Out the Bullsh*t, Sabrina Chevannes-Denman breaks down why “New Year, New You” doesn’t work, why most resolutions collapse within weeks, and how this mindset can quietly damage self-trust - especially for founders.

We look at:

• why January motivation fades so quickly
• the psychology behind failed resolutions
• how all-or-nothing thinking creates burnout
• why founders feel this pressure more intensely than most
• and what actually works instead if you want sustainable progress

This isn’t an anti-goals episode. It’s about ditching unrealistic reinvention and designing change that fits real life.

If you’re feeling behind, overwhelmed, or already disillusioned with the “this is your year” noise - this episode is for you.

2025 was the hardest year of my life - even though it also included the happiest day I’ve ever had.

In this episode, I reflect honestly on everything that went wrong this year: hiring mistakes, online abuse, scams, racism and sexism, reputational damage, physical attacks, and ultimately the loss of my brother. I use these experiences not to trauma-dump, but to step back and question what we, as founders, spend our time stressing about.

This episode explores how easily we mistake urgency for importance, how much energy we waste worrying about things that don’t really matter, and how entrepreneurship often pushes us to sacrifice time, health and family for a future that isn’t guaranteed.

It’s a raw, reflective close to 2025 - and a reminder that success shouldn’t come at the cost of your life. Going into 2026, my focus is clear: helping founders build small teams, real profits, less stress, and more time for the people who actually matter.

Sabrina's Social Links

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Everyone thinks being “the strong one” is a compliment.

You’re the one who holds it together, speaks the truth, calls out the BS when no one else will.

But what people don’t see is what it costs to always be that person.

In this personal interlude, I open up about the emotional toll of being known as the “truth-teller” online - the constant negativity I have to wade through, the hate that comes with visibility, and the quiet exhaustion of always being the strong one.

I share what it’s really like behind the screen - the meme pages, the racist and sexist abuse, the stories of scams that flood my inbox - and how all that darkness can wear even the strongest person down.

This isn’t a rant. It’s an honest, human moment about vulnerability, purpose, and remembering that strength doesn’t mean being bulletproof.

If you’ve ever been the one everyone leans on, this episode is for you.