Are you a business owner who's been told to act like a content creator?

This week, Sabrina tackles the uncomfortable truth that the content industry has been selling business owners a playbook that was never designed for them.

Posting consistently, chasing the algorithm, obsessing over follower counts — those are a content creator's metrics, not yours.

In this episode, Sabrina breaks down:

• Why business owners and content creators have fundamentally different jobs, business models, and definitions of success
• The real cost of content creation (spoiler: it could be eating nearly £29,000 a year in opportunity cost)
• Why 47% of B2B marketers don't measure the ROI of their content — and why that's a serious problem
• The channel that drives 82% of new business for small businesses and converts at 3–5x the rate of social media
• How content can masquerade as productive work while actually being a form of avoidance
• Why email marketing's 42% ROI absolutely destroys social media's 2% — and what to do about it

Sabrina also shares the content fast she went on for four months, what happened to her business as a result, and a simple audit you can do right now to work out whether your content is actually moving the needle.

Everyone says they have values in business.

Very few actually stick to them.

In this episode, I break down the reality behind “values” - where they came from, why they’ve become such a big thing in modern business, and why most founders abandon them the moment they’re tested.

We get into the psychology behind it too - from cognitive dissonance to loss aversion - and why it’s actually predictable that people compromise what they believe in under pressure.

I also share my own experience of letting the wrong people into my business, knowing they didn’t align, and the impact that had - not just on the work, but on me.

Because this isn’t just about principles.

It’s about what you tolerate… and what that’s quietly turning your business into.

If you’ve ever felt like your business doesn’t quite reflect who you are anymore - this one’s for you.

For most of my life, I hid the fact that I was an International Chess Master.

Not from the chess world… but from everyone else.

Friends. Colleagues. Even people I dated.

Growing up, chess wasn’t exactly the cool thing to do. It came with stereotypes, teasing, and the assumption that if you played seriously, you must be a bit of a dork. So for years, I kept it quiet and played it down.

Ironically, inside the chess world I didn’t feel impressive either. When you’re surrounded by Grandmasters and elite players, it’s easy to feel like you’re just… average.

Yet statistically, the reality is very different.

In this personal interlude, I talk about the strange journey of hiding something that was actually one of my greatest strengths, the cultural shift that changed how people see chess, and why I’ve finally learned to embrace it.

Sometimes the thing you spend years trying to hide… ends up becoming the most powerful part of your story.