S2 E23: Content BS: Business Owners Are NOT Content Creators
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S2 E23: Content BS: Business Owners Are NOT Content Creators
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Are you a business owner who's been told to act like a content creator?
This week, Sabrina tackles the uncomfortable truth that the content industry has been selling business owners a playbook that was never designed for them.
Posting consistently, chasing the algorithm, obsessing over follower counts — those are a content creator's metrics, not yours.
In this episode, Sabrina breaks down:
- Why business owners and content creators have fundamentally different jobs, business models, and definitions of success
- The real cost of content creation (spoiler: it could be eating nearly £29,000 a year in opportunity cost)
- Why 47% of B2B marketers don't measure the ROI of their content — and why that's a serious problem
- The channel that drives 82% of new business for small businesses and converts at 3–5x the rate of social media
- How content can masquerade as productive work while actually being a form of avoidance
- Why email marketing's 42% ROI absolutely destroys social media's 2% — and what to do about it
Sabrina also shares the content fast she went on for four months, what happened to her business as a result, and a simple audit you can do right now to work out whether your content is actually moving the needle.
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