A lot goes into how a city is perceived by residents and visitors. Going well beyond shaping perceptions, Mural Arts Philadelphia has been inspiring change in people and places all over the city for more than 40 years. As the nation’s largest public art program, Mural Arts and its dynamic leader, Jane Golden, has empowered communities and earned Philly the distinction of “the Mural Capital of the World.”

Brian and John talk to Jane about her passion for the way public murals can revitalize neighborhoods, foster community pride, and influence social change.

Background content:

About Mural Arts: https://www.muralarts.org/

Jane Golden Ted Talk: Transforming a city, one mural at a time: https://www.youtube.com/watch?v=2Rq4gOQAj_E

Preserving murals for future generations: https://muralarts.org/stories/a-bold-move-to-preserve-philadelphias-public-art-for-generations/

Shelly Palmer: If You Can’t Tell the Difference, There is No Difference. https://shellypalmer.com/2024/12/if-you-tell-the-difference-there-is-no-difference/?mc_cid=caa7672d1d&mc_eid=1c38b9576c

The Big Game (aka The Super Bowl) keeps getting bigger. As brands try to find new ways to break through, Eric Segal, accomplished ad guy with plenty of Super Bowl advertising cred, sees a marketing world that requires a fresh method for creating big brand ideas. He talks about what marketers are looking for and an agile new approach that veers away from the big ad agency models of the past.

John and Brian talk about Starbuck’s refreshed positioning, debate the proper ways to customize coffee, and unabashedly support their hometown underdogs, The Philadelphia Eagles. Go birds!

Key topics and chapter markers:

(00:52): What’s brewing at Starbucks. And an argument

(07:29): Introducing advertising pro Eric Segal, X&O

(11:00): The Super Bowl as a cultural opportunity

(17:12): Crashing the Super Bowl with user generated content

(22:02): Starting a new model for big brand ideas

(27:47): A completely different work: a thousand different things

(32:22): The role of specialists

(42:22): Who’s holding the brand together?

(46:11): Sell me. But entertain me.

(48:29): Building a Super Bowl ad: how long should it take?

(55:04): Kicking the Giants while they’re down

Background content:

https://heyxo.co/

https://www.adweek.com/agencies/build-teams-not-departments/

https://adage.com/article/special-report-super-bowl/starbucks-chief-brand-officer-tressie-lieberman-super-bowl-marketing-approach/2601161

https://www.adweek.com/brand-marketing/crash-the-super-bowl-creators-doritos-evolution-marketing/

When we think of branding, we usually go right to what we see. But listen up - what we hear from a brand can be just as important as any other element in its identity. Joel Beckerman is the founder of Made Music Studio, which has created sonic identities and campaign elements for top brands, like Corona, Burger King, HBO, AT&T, and Panera. Joel joins Brian and John to chime in on the power of sonic branding. Hear how Joel got started, the impact of sound stickiness, and the time his music replaced a John Williams score (yes, that John Williams). Brian and John also share some interesting holiday shopping insights from a recent client project.

Key topics & chapter markers

(00:45): Diving into holiday shopping behaviors

(08:43): Introducing Joel Beckerman

(16:04): Time and resources to create sonic logos

(21:00): Creating an in-store sonic experience

(27:43): Building sonic branding for Corona and Burger King

(32:07): Developing new sound for an iconic sound (HBO)

(33:29): Evolving music by the great John Williams

(45:18): Measuring the impact of sound

Background content

Made Music Studios

• Corona
• Burger King
• HBO
• AT&T
• Super Bowl LII

2025 Essential Retail Insights Guide - AnthologyAI

Is Your Brand on Mute? - Fast Company

The Need to be Heard - Forbes

We often talk about the wonderfully wacky world of TV and media. Right in the middle of it all is Jinx Joglekar, who is responsible for acquiring customers for not just one but TWO TV brands: streaming subscribers for Sling TV and traditional pay TV subscribers for Dish Network. (Yes, TV providers call us all “subs.”) Leading off, John and Brian share good barroom trivia about common product names that are/were actually trademarked brands. Note: this episode was recorded shortly before DirecTV announced long-anticipated plans to purchase Dish Network/Sling.

Key topics & chapter markers

(00:25): The demise of the Tupperware brand

(02:13): Brands that have become generics

(08:48): Meet Jinx Joglekar

(10:51): Finding the right targets, the right media, and the right offering

(15:17): Managing churn and positioning in the era of cord-cutting and switching

(21:50): Rewarding customers for watching TV

(30:08): Marketing TV is fun!

(33:08): Jinx has a patent. No, TWO patents

(37:34): Leadership lessons for large teams

(39:49): From physics and music to marketing: a career spent saying “yes”

Background content

Tupperware going bankrupt - Fast Company

WTF is a mimeograph machine? - How Stuff Works

DirectTV merging with Dish Network - Variety

Sling TV’s recent campaign - YouTube

Connect with Brian and John on LinkedIn:

https://www.linkedin.com/in/brianmarks13/

https://www.linkedin.com/in/john-l-young/

Proving brands don’t need to spend big on ad agencies, REI’s in-house creative team is delivering high-impact marketing campaigns while showcasing the brand’s true purpose. Internal creative director Jonathan Springer joins us to share how the REI team recently launched its Opt Outside campaign. Anchored by a smart, beautiful commercial – shot on actual film AND featuring music by our hometown Philly band, Dr. Dog – Opt Outside creates a brand platform across media channels for REI. Hear Springer talk about the craft of communications, working on a brand with purpose, and the differences between in-house teams and ad agencies. (And no, the birds chirping in the background aren’t sound effects; Springer was simply letting the great outdoors join our session.)

Key topics & chapter markers

(00:52): Snap Decisions Lightning Round: Which brand does it better?

(03:46): Introducing Jonathan Springer, REI creative director

(06:02): REI’s Opt Outside campaign

(08:39): Dr. Dog asks: Where does all the time go?

(10:01): How the campaign reflects the brand purpose

(14:18): Managing an in-house creative team/ Internal vs. agency resources

(24:26): Finding and guiding creative talent

(29:40): Measuring brand performance

(31:29): Shooting on film!

Background content

REI Co-op Opt Outside - YouTube

Connect with Brian and John on LinkedIn:

https://www.linkedin.com/in/brianmarks13/

https://www.linkedin.com/in/john-l-young/

All aboard for some harrowing tales from the early days of Covid. Gordon Ho, a marketing whiz and crisis communication pro, shares stories of critical decisions made during a time of utter crisis. When the Diamond Princess cruise ship was stuck in Yokohoma Japan during one of the earliest outbreaks of COVID 19, thousands of passengers and crew were quarantined and information changed hourly. We start the voyage with some air travel, covering Boeing recent door-busting crisis. But don’t worry, John and Brian keep things light, covering Gordon’s career highlights, like scouting out a chocolate program and getting a generation of kids hooked on disappearing Disney classics. Brian seeks an oracle for a future Hopelessly Unattainable Guest.

Key topics & chapter markers

(00:27): Reviewing Boeing’s current crisis

(03:12): Snap Decision: Did Boeing handle it OK…and how soon is too soon?

(06:32): Lightning Round: which corporate PR crisis was a better nightmare scenario?

(09:06): Meet Gordon Ho

(16:44): Terror at sea: early Covid strikes the Diamond Princess cruise ship

(39:42): Before Covid…the greatest job in the world

(47:28): Growing a market through scarcity at Disney

(51:49): Dear Hopelessly Unattainable Guest

Background content

What's going on with Boeing planes? - Mashable

Chronology of COVID-19 Cases on the Diamond Princess Cruise Ship and Ethical Considerations: A Report From Japan - National Library of Medicine

27 Days in Tokyo Bay - Wired

Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis - Harvard Business Review (for purchase)

www.xpertainment.com - Gordon Ho's website

Connect with Brian and John on LinkedIn:

https://www.linkedin.com/in/brianmarks13/

https://www.linkedin.com/in/john-l-young/

Welcome to the show, Jay Baer! The CX expert drops in on the show to talk about his latest book, The Time to Win. He also gives his riffs on AI, his process for building a book and collecting all those great stories and examples. That and more from a leading speaker on the marketing circuit and also one of the country’s top tequila influencers. Brian gets John’s reaction to the recent Wendy’s dynamic pricing news. John’s shoots for Mars with his Hopelessly Unattainable Guest.

Key topics & chapter markers

(01:04): Oh, Wendy’s

(09:11): Jay Baer joins the show

(20:05): Responding quickly…but not too quickly

(27:16): Being fast doesn’t always mean being free

(37:36): How AI will impact customer experiences

(44:24): Chasing tequila

(51:45): Hopefully Unattainable Rocket ships

Background content

Surge Pricing is Coming to More Menus Near You - Wall Street Journal

Wendy’s planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand - NY Post

No, Wendy’s Says It Isn’t Planning to Introduce Surge Pricing - NPR

Verizon’s new CX leader wants to quash customer pain points - Fierce Wireless

JayBaer.com

The Time to Win

The Time to Win - Amazon

Talk Triggers - Amazon

Tequila Jay Baer

Tequila Jay Baer - Instagram

Connect with Brian and John on LinkedIn:

https://www.linkedin.com/in/brianmarks13/

https://www.linkedin.com/in/john-l-young/

Fresh off her agency’s four Super Bowl commercials, Goodby Silverstein & Partners Chief Creative Officer Margaret Johnson joins the show and discusses the craziness of putting together a Big Game ad and her experience building creative for the biggest audiences. She also talks about integrating digital at a leading agency and provides her perspective on the impact of AI on her work. Also, John gives his snap decision on whether there’s a backlash against technology. Brian takes a swing at another Hopelessly Unattainable Guest.

Key topics & chapter markers

(00:37) - SNAP DECISION: Waymo car fire a sign of tech backlash?

(04:52) - Welcome, Margaret!

(23:26) - Navigating an ad agency through digital transformation

(32:23) - Daughters of the Evolution

(44:25) - Dear Hopelessly Unattainable Guest

Background content

How Waymo became a symbol of everything people hate about AI - Fast Company

Tesla worker killed in fiery crash may be first ‘Full Self-Driving’ fatality - Washington Post

Goodby Silverstein & Partners

See Margaret speak at SXSW

Most liked Super Bowl ads 2024 - Ad Age

USA Today Ad Meter - USA Today

Lessons in Herstory - Daughters of the Evolution

Fire & Ice Super Bowl ad (2018) - moviemaniacsDE/YouTube

Connect with Brian and John on LinkedIn:

https://www.linkedin.com/in/brianmarks13/

https://www.linkedin.com/in/john-l-young/