We often talk about the wonderfully wacky world of TV and media. Right in the middle of it all is Jinx Joglekar, who is responsible for acquiring customers for not just one but TWO TV brands: streaming subscribers for Sling TV and traditional pay TV subscribers for Dish Network. (Yes, TV providers call us all “subs.”) Leading off, John and Brian share good barroom trivia about common product names that are/were actually trademarked brands. Note: this episode was recorded shortly before DirecTV announced long-anticipated plans to purchase Dish Network/Sling.

Key topics & chapter markers

(00:25): The demise of the Tupperware brand

(02:13): Brands that have become generics

(08:48): Meet Jinx Joglekar

(10:51): Finding the right targets, the right media, and the right offering

(15:17): Managing churn and positioning in the era of cord-cutting and switching

(21:50): Rewarding customers for watching TV

(30:08): Marketing TV is fun!

(33:08): Jinx has a patent. No, TWO patents

(37:34): Leadership lessons for large teams

(39:49): From physics and music to marketing: a career spent saying “yes”

Background content

Tupperware going bankrupt - Fast Company

WTF is a mimeograph machine? - How Stuff Works

DirectTV merging with Dish Network - Variety

Sling TV’s recent campaign - YouTube

Connect with Brian and John on LinkedIn:

https://www.linkedin.com/in/brianmarks13/

https://www.linkedin.com/in/john-l-young/