LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON WHAT SMART BRANDS ARE DOING IN OCTOBER TO GET AHEAD OF THE HOLIDAY RUSH.

Think it’s too late to make a difference in your holiday sales? Or maybe you’re already mentally checked out and telling yourself Q4 will be what it will be. Not so fast.

In this episode of Steal This Strategy, we’re pulling back the curtain on what successful product-based brands are doing in October to prepare for the busiest shopping season of the year. We’re talking about what’s happening behind the scenes with inventory, fulfillment, customer experience, and marketing. And how brands are still testing, optimizing, and finding opportunities to drive more sales before the holiday rush hits.

We’re also breaking down what customers are actually doing right now, why October is about getting on their holiday shopping lists before they’re ready to buy, and how to nurture your audience so you’re top of mind when November and December roll around.

In this episode:

• What customers are actually doing in October before peak holiday shopping begins
• Why people may be shopping for the holidays before they’re ready to buy
• The behind-the-scenes preparations that can make or break your Q4
• Why the holidays expose the operational cracks already hiding in your business
• The marketing strategy that goes beyond Black Friday and Cyber Monday
• How to get your brand onto customers’ holiday shopping lists early
• How to test holiday offers before the biggest shopping weekend of the year
• The three things I want you focusing on right now to prepare for the rush
• Why it’s not too late to make meaningful changes to your holiday sales
• How to use the next few months to create your strongest Q4 yet

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THE HOLIDAYS SHOULD BE A SPRINGBOARD INTO YOUR 2027 GOALS

Everyone wants a record-breaking Q4. But what if the real win isn’t just how much you sell during the holidays, but how many of those customers you can bring back in 2027?

In this episode, we’re breaking down how to turn holiday shoppers into repeat customers and use Q4 as a springboard for next year’s growth. Because when you have more eyes on your brand, more people discovering your products, and more customers buying gifts, you have an opportunity to build a much stronger sales baseline. Not just a temporary holiday spike.

We’re getting into the overlooked parts of holiday strategy that can make a massive difference, from your packaging and post-purchase email flows to shifting your messaging in January and identifying the products that will bring customers back for a second purchase.

In this episode:

• Why your holiday sales strategy shouldn’t end when the gifts are delivered
• The hidden opportunity inside every gift purchase
• Why the second purchase is the one you really need to focus on
• The packaging mistake that could be costing you future customers
• What your post-purchase email flow should actually be doing
• How to turn gift buyers into customers who shop for themselves
• The messaging shift your brand needs to make between December and January
• Why January is a data goldmine for your business
• The overlooked holiday follow-up opportunity that could bring customers back sooner
• Why sophisticated brands are already planning their Q1 launches during Q4
• How to use holiday customer data to build a stronger sales baseline for 2027

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LISTEN TO THIS EPISODE IF YOU WANT TO KNOW WHAT ACTUALLY MAKES INFLUENCER MARKETING WORK IN 2026.

In this episode, I’m joined by Chelsea Evans, founder and CEO of Momfluence, to break down what brands are getting wrong about influencer marketing, UGC, gifting, and working with creators. We’re talking about why smaller creators can often outperform bigger names, why authenticity matters more than perfectly scripted content, and how to think about influencers as part of your broader marketing ecosystem. Not a magic sales button.

We’re also getting very tactical about what to do with a $10,000 influencer marketing budget, how to structure gifting campaigns, what metrics actually matter, and why the content you get from creators may be far more valuable than the immediate sales it generates.

If you’ve tried influencer marketing and thought “this doesn’t work for my brand,” this conversation might completely change the way you look at it.

In this episode:

• Why influencer marketing isn’t the instant sales machine it used to be
• The reason smaller creators can outperform creators with millions of followers
• How to tell the difference between influencer marketing and UGC
• Why brands need to stop over-controlling creator content
• The gifting strategy that can actually make sense for smaller brands
• How to make the most of a $10K influencer marketing budget
• Why content quality and CPM can matter more than immediate sales
• The role of whitelisting, retargeting, and paid ads in making influencer content work
• What brands should actually be testing before deciding influencer marketing “doesn’t work”
• Where TikTok Shop, affiliate marketing, and creator marketing are headed next

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Connect with Chelsea:

Website: https://momfluence.co/

Instagram: https://www.instagram.com/momfluence.co/

LinkedIn: https://ca.linkedin.com/in/chelsea-clark-momfluence

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