LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON WHAT SMART BRANDS ARE DOING IN OCTOBER TO GET AHEAD OF THE HOLIDAY RUSH.

Think it’s too late to make a difference in your holiday sales? Or maybe you’re already mentally checked out and telling yourself Q4 will be what it will be. Not so fast.

In this episode of Steal This Strategy, we’re pulling back the curtain on what successful product-based brands are doing in October to prepare for the busiest shopping season of the year. We’re talking about what’s happening behind the scenes with inventory, fulfillment, customer experience, and marketing. And how brands are still testing, optimizing, and finding opportunities to drive more sales before the holiday rush hits.

We’re also breaking down what customers are actually doing right now, why October is about getting on their holiday shopping lists before they’re ready to buy, and how to nurture your audience so you’re top of mind when November and December roll around.

In this episode:

• What customers are actually doing in October before peak holiday shopping begins
• Why people may be shopping for the holidays before they’re ready to buy
• The behind-the-scenes preparations that can make or break your Q4
• Why the holidays expose the operational cracks already hiding in your business
• The marketing strategy that goes beyond Black Friday and Cyber Monday
• How to get your brand onto customers’ holiday shopping lists early
• How to test holiday offers before the biggest shopping weekend of the year
• The three things I want you focusing on right now to prepare for the rush
• Why it’s not too late to make meaningful changes to your holiday sales
• How to use the next few months to create your strongest Q4 yet

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