In this episode, Chris and Caleb discuss Pomelli, an experimental AI-powered marketing tool from Google Labs. By simply inputting as little information as a website URL, the software can instantly identify a company's brand DNA, including its values, aesthetic, and tone of voice.

The hosts demonstrate the tool's efficiency by generating social media campaigns and animated content in minutes, tasks that traditionally require significant time or expensive agencies. They emphasize how this technology empowers small business owners who lack the budget or expertise to maintain a consistent online presence. Ultimately, the conversation explores the broader impact of artificial intelligence on professional labor and the importance of adapting to these digital innovations.

Check out this episode on the podcast platform of your choice!

Shout out to Ric McCluskey for telling us about this incredible tool!

This week the guys interview Brandi Perry, a local entrepreneur and educator from Columbia, Mississippi. Perry details the evolution of her travel and tourism brand, Backroads and Burgers, which she co-founded to highlight small businesses and hidden gems across the Southeast. The conversation explores her transition from a hobbyist blogger to a professional content creator who partners with tourism bureaus to promote regional travel.

Perry shares insights on the necessity of brand adaptation, the power of video content in social media algorithms, and the challenges of balancing a creative business with a full-time career. Additionally, she discusses her current initiative to rebrand the company to better reflect its broad focus on travel beyond just food destinations.

Want some advice utilizing authentic digital marketing to reach new demographics? Then this is an episode you definitely want to check out on the podcast platform of your choice!

For the first episode of 2026, the guys have a fun chat with writer and history enthusiast, Caleb Barrett. Before getting to the good stuff, the three drink some “Fairy Smut” and talk about the season finale of Stranger Things.

The conversation with their special guest then shifts to the cultural impact of small-town life and the preservation of local heritage. Barrett shares his personal journey of returning to his roots after college and explains his passion for documenting some disappearing traditions through his email newsletter. He emphasizes the importance of learning from older generations and using nostalgia as a tool to maintain a community's identity. The episode concludes with a focus on the value of human connection and the spiritual foundations that guide Barrett’s life and work.

Wanna learn more about his small-town life and how to better appreciate the one you come from? Then check out this week’s episode on the podcast player of your choice!

Special thanks to Patrick Patrikios for letting us use his cool song “Cruise control” on this week’s episode!

This week the guys talk with Kevin Sibley, entrepreneur, cinematographer, and motion graphics artist. The guys talk with Sibley about his career journey, which began with making home movies on a VHS camcorder and progressed through working in news production - including the unexpected virality of a leprechaun news segment he filmed (which, according to Wikipedia, has over 28 million views at the time of this writing).

Sibley shares insights into his decision to become an entrepreneur and freelancer, discussing the challenges of marketing and the benefits of specializing in niche production skills like motion graphics. The conversation also touches on the changing media landscape, the impact of AI and other creative technologies on content creation, and wraps up with Sibley providing some advice for aspiring content producers.

Check out this episode on the podcast player of your choice! Special thanks to Chris for editing this episode!

This week the guys discuss a major capital expenditure (CAPEX) decision for Caleb's coffee shop business! Caleb is contemplating purchasing new, cutting-edge roasting equipment from a young company which would expand his business into the coffee supply chain by allowing him to roast beans in-house.

They examine the potential 18-month return on investment (ROI), the risks associated with the new technology, and the strategic shift required to transition from solely a coffee shop to a coffee shop + roastery. Chris emphasizes the value of investing vertically within the current industry to mitigate risk and cautions against making decisions based on boredom, urging Caleb to be an objective "consultant to himself". The discussion concludes with an appeal to listeners for feedback on the challenging but important decision!

Wanna weigh in on what Caleb should do? Check out the episode on the platform of your choice! Special thanks to Chris for editing this episode.

This week the guys get to talk with Family & Psychiatric Nurse Practitioner and serial entrepreneur, Michael Schepemaker. The conversation centers on Michael's diverse business ventures, including his and his wife's journey in the clothing boutique industry (which he confesses began to flourish after he became less involved), ultimately allowing them to pay off their house.

They also discuss his entry into commercial real estate and his pursuit of a medical career, emphasizing the importance of faith, mitigating risk through skill and experience, and the aspects of running a business with a spouse. Michael stresses the need to overcome the fear of the unknown and the notion that success is found in contentment and serving as a good steward of one's time and resources.

You can listen to Michael’s chat with the guys on the podcast platform of your choice. Sincere thanks to Michael for getting behind the microphone with the guys and thanks to Chris for editing this episode!

This week, Jory Scott takes the guys on a journey from bullfighter to bio-tech pioneer! Jory discusses his unconventional career path from being a top-ranked professional bullfighter to an occupational therapy assistant, athletic trainer, and ultimately a leader in the medical field of biologics and stem cell therapy.

Caleb & Chris focus the core of their discussion on Jory's work, particularly his companies’ potentially positive impacts in treating conditions like autism, ALS, and chronic traumatic encephalopathy (CTE) – where Jory used his own cell therapy on himself to test its effectiveness, due to prior concussions from his bullfighting career.

He details the scientific basis and ethical considerations of their adult-derived stem cell process, addressing common misconceptions and the challenges of operating in a complex, competitive, and highly scrutinized medical sector. Jory also offers advice for small business owners on the importance of self-awareness and seeking honest counsel to achieve success.

Listen to Jory’s fascinating professional journey on the podcast player of your choice!

Special thanks to Chris for editing this episode!

“Just do the next right thing.” – Wise words of advice from this week’s guest, Lindsey Fredman. Lindsey sat down with the guys to discuss her varied career path and the launch of her business, Main Street Collective. Fredman shares her experiences from teaching and human resources, to working with the military and the U.S. Customs and Border Protection, highlighting her dedication to service.

The conversation also explores the challenges and triumphs of building Main Street Collective, an online marketplace for Mississippi artisans, including the importance of automation, trusting others, and navigating the departure of a founding business partner. Fredman also provides advice for aspiring entrepreneurs and discusses the uniqueness of both her business model and her local/Mississippi vendor base.

If you want to hear a candid story about what it’s really like to start a business while also being a parent, a spouse, and a full-time employee, this is an episode you don’t want to miss! Check it out on the podcast player of your choice!

Special thanks to Chris for editing this episode!